News & Events

Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

Other noteworthy points from the survey include the following:

  • The Chicago Auto Show posted a 96% awareness level with local residents.
  • More than half of Chicago Auto Show attendees were 12-month intenders.
  • Chicago Auto Show attendees were twice as likely as local residents to intend to purchase a new vehicle within 3 months.
  • Nearly 1 in 4 of all local area resident households attended the show. Of the 12-month intenders in the local area, half attended the show; almost triple the representation of non-12-month intenders.

While shopping at the show, the study showed that attendees both enlarged and solidified their consideration set. More than two-thirds gave consideration to at least one new brand to consider, and half of 12-month intenders reported that they had very likely made a final choice.

Specifically, Chicago is the only show to offer multiple indoor test tracks and outdoor ride and drive opportunities. The study notes that "Ride and drive participants spent almost an hour more at the auto show than non-participants. The average time spent by all attendees was slightly more than 3 hours."

"The Foresight findings speak very well of the health and impact of our show," said Dave Sloan, general manager of the Chicago Auto Show. "The data proves that our show has a broad appeal and is a strong motivator for consumers. There's no argument that ours is the preeminent consumer show in the U.S.," Sloan added. "No other show has the undisputed king of convention centers in McCormick Place, and our audience of potential customers is not tied to any particular brand."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

More

6/30/2016 9:53:40 AM

We LOVE working with The Chicago Auto Show team on such a worthy cause

6/30/2016 9:47:06 AM

Want to host the Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ and even mingle with a Chicago Blackhawks ambassador? Starting tomorrow, enter the #BBQ4Troops contest! Stay tuned for details

6/29/2016 4:50:52 PM

It's almost the month of July, which means 70 new-car dealers are firing up their grills next month all to support the USO of Illinois. http://abc7.ws/296C9f8 #BBQ4Troops

6/29/2016 11:51:03 AM

Chicagoland's new-car dealers kick off the 2016 USO BBQ for the Troops media kickoff event today to promote the 70 dealer fundraisers that'll be held on July 16! Find a BBQ near you at www.DriveChicago.com. Out at United Center with an assist from the Chicago Blackhawks. #BBQ4Troops

6/29/2016 8:32:23 AM

It's a busy day today working with The Chicago Auto Show and USO of Illinois promoting #BBQ4Troops. First, we're at Fox 32 Chicago grilling on the plaza. Tune in at 9:15am. Then, we're headed to the United Center for the media preview event

6/28/2016 10:13:03 AM

Who doesn’t love a good summertime BBQ? On Saturday, July 16, head on over to your local car dealership for a USO BBQ for the Troops! For more information, visit www.DriveChicago.com. #BBQ4Troops

6/27/2016 12:51:50 PM

The Chicago Auto Show is in 2nd place, but help them get to 1st in USA TODAY's Best Car Show Award! Vote here through 7/18: http://bit.ly/28JXrOY #10BestChoice

6/25/2016 10:12:03 AM

Want to help support local troops and their families? Chicagoland’s car dealers are firing up the grill on Saturday, July 16 to host USO BBQ for the Troops fundraisers. Find a BBQ Near you: www.DriveChicago.com. #BBQ4Troops

6/24/2016 3:35:13 PM

A day at the park...Honda Ridgeline style. #UltimateTailgate

6/24/2016 11:31:25 AM

I think we can all agree that The Chicago Auto Show is the best in the nation! Let's show our support by voting

More

6/30/2016 11:20:33 AM

#TBT to the @ChiAutoShow! https://t.co/jDLAu9ISGc

6/30/2016 10:06:00 AM

Get Ready! Tomorrow we're announcing our @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest. Check back for details!

6/29/2016 3:08:24 PM

Ik hoor dat ik op tv was vanavond bij terugblik #CAS15 Genietend van @typhoon Dit heb ik er aan over gehouden ?? https://t.co/m20j5l1t0F

6/29/2016 2:51:50 PM

Zullen we dansen? ???? #cas15

6/29/2016 2:46:54 PM

eindelijk weer eens wat aardigs op TV #cas15

6/29/2016 2:35:53 PM

@typhoon Held. #cas15 #TheLau

6/29/2016 1:51:57 PM

#CAS15 nu op @NPO3 Wat was dat een #feestje vorig jaar ! https://t.co/ID5vychewZ

6/29/2016 1:50:29 PM

Het maakt niet uit wat Bart van Racoon zingt, ik heb altijd kippenvel! #cas15 #npo3

6/29/2016 1:47:48 PM

Altijd tof om de man waar het allemaal mee begon voor mij op tv te zien! #BartvanLiemt #TheSheer #Bade #cas15

6/28/2016 11:50:34 AM

Thanks for the recent follow @8packabs @ChiAutoShow @sonnyg Happy to connect :) have a great Tuesday.