News & Events

Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

Other noteworthy points from the survey include the following:

  • The Chicago Auto Show posted a 96% awareness level with local residents.
  • More than half of Chicago Auto Show attendees were 12-month intenders.
  • Chicago Auto Show attendees were twice as likely as local residents to intend to purchase a new vehicle within 3 months.
  • Nearly 1 in 4 of all local area resident households attended the show. Of the 12-month intenders in the local area, half attended the show; almost triple the representation of non-12-month intenders.

While shopping at the show, the study showed that attendees both enlarged and solidified their consideration set. More than two-thirds gave consideration to at least one new brand to consider, and half of 12-month intenders reported that they had very likely made a final choice.

Specifically, Chicago is the only show to offer multiple indoor test tracks and outdoor ride and drive opportunities. The study notes that "Ride and drive participants spent almost an hour more at the auto show than non-participants. The average time spent by all attendees was slightly more than 3 hours."

"The Foresight findings speak very well of the health and impact of our show," said Dave Sloan, general manager of the Chicago Auto Show. "The data proves that our show has a broad appeal and is a strong motivator for consumers. There's no argument that ours is the preeminent consumer show in the U.S.," Sloan added. "No other show has the undisputed king of convention centers in McCormick Place, and our audience of potential customers is not tied to any particular brand."

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

6/23/2015 12:08:39 PM

Now this is one awesome looking #MazdaMX5 racecar, spotted at the The Chicago Auto Show!

6/23/2015 12:05:08 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:04:36 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:58:17 AM

Car show November 2015. Chicago, IL

6/22/2015 5:03:12 PM

SAVE THE DATE: Saturday, July 18! Chicagoland new-car dealers are on a summertime mission to help raise money for the USO of Illinois & our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/19/2015 4:41:55 PM

Father's Day gift alert! One of our official barbecue partners, Real Urban Barbecue, is hosting a grilling class series at their Highland Park location that will feature tips from renowned chefs. For more details, visit www.RealUrbanBBQ.com

More

6/30/2015 3:47:39 AM

RT @kensingtonband: Concert At Sea, this was so epic!! Loved it, lllllllloved it! #cas15 #concertatsea Pic by Bart van der Putten http://t.

6/29/2015 3:41:14 PM

RT @GiveMeAProject: @ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 1:20:25 PM

RT @ItsxRobin: Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 1:07:35 PM

Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 11:56:54 AM

"@ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Z3yzwKFGJu."

6/29/2015 11:34:32 AM

@honda's HQ in Torrance. #Honda #Civic #OneDirection https://t.co/rDMOeSsd4c

6/29/2015 10:47:35 AM

@ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 10:44:09 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.

6/29/2015 10:34:45 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.