News & Events

Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

Other noteworthy points from the survey include the following:

  • The Chicago Auto Show posted a 96% awareness level with local residents.
  • More than half of Chicago Auto Show attendees were 12-month intenders.
  • Chicago Auto Show attendees were twice as likely as local residents to intend to purchase a new vehicle within 3 months.
  • Nearly 1 in 4 of all local area resident households attended the show. Of the 12-month intenders in the local area, half attended the show; almost triple the representation of non-12-month intenders.

While shopping at the show, the study showed that attendees both enlarged and solidified their consideration set. More than two-thirds gave consideration to at least one new brand to consider, and half of 12-month intenders reported that they had very likely made a final choice.

Specifically, Chicago is the only show to offer multiple indoor test tracks and outdoor ride and drive opportunities. The study notes that "Ride and drive participants spent almost an hour more at the auto show than non-participants. The average time spent by all attendees was slightly more than 3 hours."

"The Foresight findings speak very well of the health and impact of our show," said Dave Sloan, general manager of the Chicago Auto Show. "The data proves that our show has a broad appeal and is a strong motivator for consumers. There's no argument that ours is the preeminent consumer show in the U.S.," Sloan added. "No other show has the undisputed king of convention centers in McCormick Place, and our audience of potential customers is not tied to any particular brand."

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12/1/2015 7:24:00 AM

On #GivingTuesday, consider making a donation to one or more of the 18 local organizations that benefit from our First Look for Charity black-tie gala. Get a first look at the nation's largest auto show amid opulence on Friday, Feb. 12. Visit to view the participating charities and learn more about the #FLFC16 event

11/30/2015 8:32:03 AM

#MovieSceneMonday! What car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

11/28/2015 1:23:04 PM

Already excited for The Chicago Auto Show! #resnickautogroup

11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

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Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered


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@stjameshealth We are hoping for great results for you on this #givingtuesday!

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RT @RayGrahamAssoc: TODAY is Giving Tuesday!!

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RT @MarchofDimes: #GivingTuesday is here! Help us raise $39,000 in 39 hours because babies need 39 weeks to grow.

12/1/2015 10:27:55 AM

I would love to attend @ChiAutoShow with @akmak1173 #CAS16 ????????

12/1/2015 9:45:50 AM

RT @ChiAutoShow: On #GivingTuesday donate to 1 of the 18 #charities & get First Look for Charity gala tix: https://

12/1/2015 9:37:30 AM

On #GivingTuesday donate to 1 of the 18 #charities & get First Look for Charity gala tix:

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@ChiAutoShow "You think you hate it now but, wait till you drive it!"

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RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

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@ChiAutoShow The Family Truckster

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RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic