News & Events

Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

Other noteworthy points from the survey include the following:

  • The Chicago Auto Show posted a 96% awareness level with local residents.
  • More than half of Chicago Auto Show attendees were 12-month intenders.
  • Chicago Auto Show attendees were twice as likely as local residents to intend to purchase a new vehicle within 3 months.
  • Nearly 1 in 4 of all local area resident households attended the show. Of the 12-month intenders in the local area, half attended the show; almost triple the representation of non-12-month intenders.

While shopping at the show, the study showed that attendees both enlarged and solidified their consideration set. More than two-thirds gave consideration to at least one new brand to consider, and half of 12-month intenders reported that they had very likely made a final choice.

Specifically, Chicago is the only show to offer multiple indoor test tracks and outdoor ride and drive opportunities. The study notes that "Ride and drive participants spent almost an hour more at the auto show than non-participants. The average time spent by all attendees was slightly more than 3 hours."

"The Foresight findings speak very well of the health and impact of our show," said Dave Sloan, general manager of the Chicago Auto Show. "The data proves that our show has a broad appeal and is a strong motivator for consumers. There's no argument that ours is the preeminent consumer show in the U.S.," Sloan added. "No other show has the undisputed king of convention centers in McCormick Place, and our audience of potential customers is not tied to any particular brand."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

More

5/27/2016 3:04:41 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the 1954 show

5/27/2016 12:50:17 PM

Memorial Day...time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our freedoms, throw some encased meat onto the grill and prepare for the greatest racing weekend of the year

5/27/2016 11:01:49 AM

How cool is this photo by @jasonmpeterson? Feel free to save down as your desktop or phone screensaver! #Volvo #Chicago

5/26/2016 10:28:21 AM

We're out at the Midwest Automotive Media Association Spring Rally! From track time, to off-roading and testing out Family Vehicle of the Year contenders, there's much to see and do at Road America. Highlights will be posted soon to the blog - stay tuned

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

More

5/29/2016 2:11:21 PM

Thanks for the recent follow @ChiAutoShow @chaoslord1069 Happy to connect :) have a great Sunday. (Want this ??? >> https://t.co/hqx33zcZVG)

5/27/2016 3:21:02 PM

RT @ChiAutoShow: #FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 3:19:07 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 1:22:07 PM

Thanks for following @ChiAutoShow @FairwayFordSC @brandywineap Have a great #MemorialDayWeekend ! -- https://t.co/j6SsQTR7O2

5/27/2016 1:07:44 PM

RT @ChiAutoShow: #MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:54:38 PM

#MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:12:44 PM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 12:12:36 PM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:52:15 AM

RT @ChiAutoShow: Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co

5/27/2016 11:28:18 AM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6