News & Events

Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

Other noteworthy points from the survey include the following:

  • The Chicago Auto Show posted a 96% awareness level with local residents.
  • More than half of Chicago Auto Show attendees were 12-month intenders.
  • Chicago Auto Show attendees were twice as likely as local residents to intend to purchase a new vehicle within 3 months.
  • Nearly 1 in 4 of all local area resident households attended the show. Of the 12-month intenders in the local area, half attended the show; almost triple the representation of non-12-month intenders.

While shopping at the show, the study showed that attendees both enlarged and solidified their consideration set. More than two-thirds gave consideration to at least one new brand to consider, and half of 12-month intenders reported that they had very likely made a final choice.

Specifically, Chicago is the only show to offer multiple indoor test tracks and outdoor ride and drive opportunities. The study notes that "Ride and drive participants spent almost an hour more at the auto show than non-participants. The average time spent by all attendees was slightly more than 3 hours."

"The Foresight findings speak very well of the health and impact of our show," said Dave Sloan, general manager of the Chicago Auto Show. "The data proves that our show has a broad appeal and is a strong motivator for consumers. There's no argument that ours is the preeminent consumer show in the U.S.," Sloan added. "No other show has the undisputed king of convention centers in McCormick Place, and our audience of potential customers is not tied to any particular brand."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As a wood panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

More

5/6/2016 12:54:45 PM

Would you take a self-driving taxi - more specifically, an autonomous Chevrolet Bolt

5/6/2016 7:33:00 AM

@automobiles_nation posted this pic on Instagram with the title "Old vs. New."

5/5/2016 1:36:48 PM

Look at how the Ford Motor Company #GT transformed over the years...1965 & 2016 Chicago Auto Shows! #FordGT #ThrowbackThursday

5/3/2016 3:25:18 PM

Virginia won its last Miss USA crown in 1970. Since 46 years, the quest for Miss USA crown is awaited. Here is to why Desiree Willimas can be next Miss USA

5/3/2016 1:30:40 PM

Only a month left for Miss USA 2016. Please show your support towards your state representative by casting your vote. It will take just a moment.

5/3/2016 11:15:36 AM

Did you check out these "must-see debuts" while at the 2016 Chicago Auto Show? http://onforb.es/21tzPjE - via Forbes

4/29/2016 8:33:00 AM

Look how far Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday

4/28/2016 1:21:25 PM

How many LEGO pieces does it take to build this Porsche 911 GT3 RS? http://cnet.co/1qYJwJU

4/26/2016 10:07:28 AM

The Chicago Auto Show Changed their cover photo.

4/22/2016 11:41:35 AM

#FlashbackFriday to the 1967 Chicago Auto Show! #Globe #EarthDay

More

5/6/2016 1:26:38 PM

RT @ChiAutoShow: As a follow-up to yesterday's #tbt post, we had people ask if we had the '05 & '06 ford #GT at… https://t.co/idKMVHEvQm

5/6/2016 1:26:31 PM

@ChiAutoShow Looks like you had a Heritage Edition car there too! Worth strong $.

5/6/2016 12:56:42 PM

Would you take a self-driving taxi? Autonomous @Chevrolet Bolt taxis may be making an appearance on roads shortly: https://t.co/lsn8KLAjUR

5/6/2016 9:42:49 AM

As a follow-up to yesterday's #tbt post, we had people ask if we had the '05 & '06 ford #GT at… https://t.co/idKMVHEvQm

5/6/2016 8:02:02 AM

. @automobiles_nation posted this on Instagram. Tag your Instas w/ @thechicagoautoshow to be featured! #FanFriday https://t.co/na5LSQ7M7S

5/5/2016 10:59:20 PM

RT @ChiAutoShow: @KitchnWhisperer Hey are you at #CAS16 now?! Join the #ispyatCHI challenge to win #freebies!

5/5/2016 7:11:31 PM

RT @ChiAutoShow: Check out the @Ford #GT transformation over the years...1965 & 2016 Chicago Auto Shows! #ThrowbackThursday #TBT https://t.

5/5/2016 3:43:59 PM

@GiveMeAProject We believe so but double-checking with our historian!

5/5/2016 3:14:05 PM

RT @ChiAutoShow: @KitchnWhisperer Hey are you at #CAS16 now?! Join the #ispyatCHI challenge to win #freebies!

5/5/2016 1:58:32 PM

RT @ChiAutoShow: Check out the @Ford #GT transformation over the years...1965 & 2016 Chicago Auto Shows! #ThrowbackThursday #TBT https://t.