News & Events

Chicago Auto Show Serves as Ideal Venue to Attract Buyers and Amplify Manufacturer Messaging - DMR

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMDEDIATE RELEASE

DIGITAL MEDIA RELEASE (this release contains links to HD video and hi-resolution photography)

CHICAGO AUTO SHOW SERVES AS IDEAL VENUE TO ATTRACT BUYERS AND AMPLIFY MANUFACTURER MESSAGING

CHICAGO (February 14, 2014) – Even though today’s car shoppers are increasingly turning to the web for information, strong attendance and attendee interaction demonstrate that major auto shows, like Chicago, remain resilient to the changing of the times. While hundreds of third-party automotive, manufacturer and enthusiast websites feature vehicle specifications, options, prices, videos and road test reviews, consumers still advantage of venues like the Chicago Auto Show when in the market. Additionally, the Chicago Auto Show serves as a powerful platform for manufacturers to amplify product and technology news via both traditional and social media.

The Chicago Auto Show is the nation’s largest consumer auto show and constantly strives to embrace the evolving dynamics of the shopping and buying experience. With more than 1 million square feet of show floor space and hundreds of vehicles on display, the Chicago Auto Show is the perfect place for automakers to build brand awareness. In addition, the Chicago Auto Show offers consumers the opportunity go for rides at three indoor test tracks and get behind the wheel at six outdoor test drives – something you certainly can’t do on the web.

According to Foresight Research conducted at the 2013 Chicago Auto Show, nearly two-thirds of show visitors were intending to purchase a new vehicle in the next 12 months, a number that’s double the local market average. Once at the show, attendees spent an average of three hours and 43 minutes on the show floor. Furthermore, more than one-third of show goers added at least one brand to their shopping list.

The Chicago Auto Show attracts a powerful and impactful consumer audience that jumpstarts Chicagoland new-car dealers’ spring selling season. A point its exhibitors are only happy to make.

“We’ve had great luck [in Chicago] and the show has been fantastic for us in the past,” said Orth Hendrick, vice president of product planning, Kia Motors America. “We’ve introduced several of our new vehicles here. We love the crowd, it’s a big space and we get a great reception here.”

The feedback is echoed by executives from both Toyota and Volvo. 

“Chicago is a great venue for us…and to get media attention,” said Mike Sweers, Toyota’s chief engineer of Tundra and Tacoma.

Hans Baath, managing director of Polestar performance for Volvo, commented “It’s a quite easy answer, [the Chicago Auto Show] is a very big consumer show and these cars are meant for a lot of people and a lot of enthusiasts.”

Chicago is also an important market for manufacturers to showcase a new vehicle.

“Chicago’s a great show. This is one of the biggest in the country and one of the shows that attracts the most customers,” said Andy Love, head of 200 brand marketing at Chrysler. “It’s very important that we show the Chrysler 200 here; Chicago is a great area for midsize car sales.”

Additionally, it’s no surprise that social media provides an extremely human element to the marketing world, where consumers can directly connect with brands and vice versa, and the Chicago Auto Show provides manufacturers a powerful platform to amplify product and campaign news. This year, the Chicago Auto Show’s social media strategy is to unite the automotive industry and fans by streaming all conversation surrounding the show to highlight the latest innovations, identify trends and capture real-time consumer feedback – encouraging attendees to engage as a participant rather than act as a passive visitor.

As word of mouth marketing takes on a new meaning in the social media space, automakers are catching on and becoming increasingly present within these mediums. They’ve also come to recognize the Chicago Auto Show as one of the best venues to engage and connect with their social media audiences.

“[The Chicago Auto Show] is a great platform for us, obviously the space at McCormick Place, the amount of attraction at the show and the amount of attention the show gets,” said Clark Campbell, general manager of experiential marketing at Volkswagen Group of America Inc. “In the world of auto shows, it’s one of the largest we do; it allows us to have a great exhibit and allows us to have a better platform to display our vehicles on, have a great launch with a great group of media.”

To download HD-quality interviews with industry executives discussing the importance of auto shows, please visit:

For hi-resolution images of the Chicago Auto Show debut vehicles, visit the following links:

For Chicago Auto Show logo assets for download, please visit:

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

10/27/2014 9:13:03 AM

#MotivationMonday

10/26/2014 8:18:23 AM

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, proudly accepted the USO of Illinois' Salute to Leadership Award last night. Thanks to all who serve or have served our great country. To learn more about how the Chicagoland dealers got behind the initiative, check out this video: http://bit.ly/1ouBozb

10/25/2014 2:00:01 PM

Check out this pumpkin from Toyota USA! If you haven't made any car-vings yet we've provided you with the template to create your own!

10/24/2014 10:33:04 AM

#FlashbackFriday to a cartoon from the Pope Manufacturing Co. in Hartford that ran during the 1907 Chicago Auto Show. It shows a horde of salesmen all vying for the attention of the prospective buyer who has loads of money. The ad concludes that the gentleman chose the 1907 Pope-Hartford. Can you guess how much it sold for

10/23/2014 2:36:03 PM

#ThrowbackThursday to the @Ford robot in 1966 and in 2014! Did you see it at either of these shows

10/23/2014 12:54:31 PM

The votes are in and the crowd favorite for the new #CAS15 is… the ad featuring the white car! Thanks to everyone who helped us choose the design for this year’s show. We hope to see you all in February

More

10/29/2014 6:59:04 PM

.@JimmyButler made an appearance in the @Kia exhibit @ the Chicago Auto Show in '14! Good luck tonight @chicagobulls! http://t.co/i0YfjjKwRq

10/29/2014 3:46:54 PM

.@Honda asks you to tweet a pic of your #Halloween costume using #TreatPromo & they’ll send you a candy coupon for @mikeandike

10/29/2014 2:58:59 PM

RT @Honda: Honda to Host First-Ever Trick-or-Treating Event on Twitter http://t.co/hVZ9pOFu3B

10/29/2014 11:25:43 AM

Daily Motoring News is out! http://t.co/RHXJH0aiJo Stories via @LAPSINC @ChiAutoShow @edmunds

10/29/2014 9:19:56 AM

RT @FCAcorporate: It’s #NationalCatDay. Give the @Dodge #Charger #Hellcat a little love. http://t.co/lp9GU9x9mp

10/28/2014 3:02:01 PM

12 essential items you need in your trunk for the long #Chicago winters: http://t.co/bhfsnuvsTF http://t.co/DS1VIHfVbs

10/28/2014 11:34:10 AM

What year was the first electric traffic signal put in place? #TriviaTuesday http://t.co/Zwarg2eb5h

10/27/2014 3:34:09 PM

5 examples of used cars in the Chicagoland area that would cost you less than $250 per month: http://t.co/A3yKk4UUwB via @cgautomotive

10/27/2014 2:32:05 PM

@_Americaneagle We love it too. Thanks for all the help!

10/27/2014 2:27:40 PM

We love @ChiAutoShow's new website! http://t.co/jl19LGyazA