News & Events

Chicago Auto Show Revs Up Communications and Marketing Efforts with Staff Additions, New Roles

Chicago Auto Show Revs Up Communications and Marketing Efforts

Keeping pace with trends in the ever-changing traditional and social media landscape, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, announces its new communications and marketing team, which includes both new hires and an expanded role for a current staff member.

The new team is comprised of Mark Bilek, director of communications and technology; Tim McBride, director of marketing; and Jennifer Morand, senior public relations and social media manager. Collectively, each individual brings a diverse background to create a communications and marketing team that's uniquely qualified to meet the changing needs of today's marketing and public relations initiatives.

Bilek, who joined the CATA in 2006, was named director of communications and technology. In addition to providing technology support, Bilek will oversee communications for the Chicago Auto Show, the CATA and DriveChicago.com, and remain the DriveChicago.com general manager. Prior to joining the association, Bilek was associate publisher for Consumer Guide Automotive, appeared on ABC-TV, Fox News and Speed Channel as an automotive consultant and served as president of the Midwest Automotive Media Association. 

McBride joins the association as a director of marketing. He will develop marketing and sponsorship programs designed to increase attendance and generate awareness for the Chicago Auto Show as well as the association. McBride, whose former positions include director of marketing for the Phoenix Coyotes and Loyola University of Chicago athletics, brings more than nine years of marketing experience to the organization.

Morand comes on board as the senior public relations and social media manager and will lead strategic media relations efforts, including social media initiatives, for the Chicago Auto Show, the CATA and DriveChicago.com. Most recently, Morand was an account manager at Foodmix Marketing Communications where she oversaw the company's public relations department and developed and executed campaigns for clients such as Heinz, Kellogg Company and Tyson. Prior to that role, Morand came from a leading global public relations firm, Weber Shandwick, where she spearheaded media relations, conducted national events and served as a media spokesperson for the "got milk?" campaign.

Please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow for more information.Hi-resolution images of staff members can be downloaded in our online newsroom gallery here.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

More

6/25/2016 10:12:03 AM

Want to help support local troops and their families? Chicagoland’s car dealers are firing up the grill on Saturday, July 16 to host USO BBQ for the Troops fundraisers. Find a BBQ Near you: www.DriveChicago.com. #BBQ4Troops

6/24/2016 3:35:13 PM

A day at the park...Honda Ridgeline style. #UltimateTailgate

6/24/2016 11:31:25 AM

I think we can all agree that The Chicago Auto Show is the best in the nation! Let's show our support by voting

6/24/2016 11:31:04 AM

#FanFriday! Great photo via @chicagoland_cruisers

6/22/2016 11:13:18 AM

SAVE THE DATE: Saturday, July 16. Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details and learn how you can help. #BBQ4Troops

6/21/2016 2:48:00 PM

The 2017 Hyundai Santa Fe Sport, that debuted at the 2016 Chicago Auto Show, gets a "totally tubular" review

6/21/2016 11:09:03 AM

#TakeMeBackTuesday! The Chevrolet Camaro 1967 was revealed at the 59th Chicago Auto Show

6/21/2016 9:12:47 AM

Acura's NSX concept more advanced than a Tesla? - via Mashable

6/20/2016 1:15:11 PM

The Chicago Auto Show Changed their cover photo.

6/20/2016 12:17:58 PM

Vote for The Chicago Auto Show

More

6/25/2016 8:00:48 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

6/25/2016 11:58:01 AM

Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSzO49Re

6/24/2016 7:54:12 PM

The Frank's Bar In Lincoln Park Daily is out! https://t.co/thljLJrEDp Stories via @MightyVine @ChiAutoShow @RLCarriers #chicago

6/24/2016 3:36:17 PM

A day at the park... @Honda Ridgeline style. https://t.co/iP0Z2gNT1Z #UltimateTailgate #HappyFriday

6/24/2016 11:34:11 AM

#FanFriday! Thx to @chicagoland_cruisers for this great photo. https://t.co/p51ccfkw9W

6/23/2016 6:25:53 PM

RT @tweetAprilRose: Promise I'll be good if I get one of these! The new Ford GT ?? 600hp @ChiAutoShow @979TheLoop https://t.co/iRdNSmv9Ey

6/22/2016 1:48:00 PM

Save the Date: 7/16. Help us support local #troops at @USO_of_Illinois #BBQ4Troops events! Visit https://t.co/I8YFZZ217r.

6/21/2016 6:35:13 PM

It's not too soon to start planning for next year's @ChiAutoShow! Check out these reasons to attend: https://t.co/xOikaepF2Y #auto #CAS17

6/21/2016 2:21:10 PM

RT @craftymomof3: Thanks for the recent follow @ChiAutoShow @Authoramp @PinzonRobert Happy to connect :) have a great Tuesday. >> https://t