News & Events

Chicago Auto Show Revs Up Communications and Marketing Efforts with Staff Additions, New Roles

Chicago Auto Show Revs Up Communications and Marketing Efforts

Keeping pace with trends in the ever-changing traditional and social media landscape, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, announces its new communications and marketing team, which includes both new hires and an expanded role for a current staff member.

The new team is comprised of Mark Bilek, director of communications and technology; Tim McBride, director of marketing; and Jennifer Morand, senior public relations and social media manager. Collectively, each individual brings a diverse background to create a communications and marketing team that's uniquely qualified to meet the changing needs of today's marketing and public relations initiatives.

Bilek, who joined the CATA in 2006, was named director of communications and technology. In addition to providing technology support, Bilek will oversee communications for the Chicago Auto Show, the CATA and DriveChicago.com, and remain the DriveChicago.com general manager. Prior to joining the association, Bilek was associate publisher for Consumer Guide Automotive, appeared on ABC-TV, Fox News and Speed Channel as an automotive consultant and served as president of the Midwest Automotive Media Association. 

McBride joins the association as a director of marketing. He will develop marketing and sponsorship programs designed to increase attendance and generate awareness for the Chicago Auto Show as well as the association. McBride, whose former positions include director of marketing for the Phoenix Coyotes and Loyola University of Chicago athletics, brings more than nine years of marketing experience to the organization.

Morand comes on board as the senior public relations and social media manager and will lead strategic media relations efforts, including social media initiatives, for the Chicago Auto Show, the CATA and DriveChicago.com. Most recently, Morand was an account manager at Foodmix Marketing Communications where she oversaw the company's public relations department and developed and executed campaigns for clients such as Heinz, Kellogg Company and Tyson. Prior to that role, Morand came from a leading global public relations firm, Weber Shandwick, where she spearheaded media relations, conducted national events and served as a media spokesperson for the "got milk?" campaign.

Please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow for more information.Hi-resolution images of staff members can be downloaded in our online newsroom gallery here.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015

TOYOTA BECOMES OFFICIAL VEHICLE OF CHICAGO CUBS AND WRIGLEY FIELD

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015

2016 NISSAN MAXIMA REDESIGNED AND BETTER THAN EVER

The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

More

8/27/2015 5:32:09 PM

Mobil Free Watch

8/27/2015 10:09:55 AM

Remember your 1st car? Upload a picture of it here with #MyFirstCar to win VIP Pit Passes to the NASCAR Xfinity Race Series at Chicagoland Speedway: http://bit.ly/1JQUeuo - Josh Reaume

8/27/2015 10:06:04 AM

Who let these two get behind the wheel of a Pontiac?! #ThrowbackThursday #1956CAS

8/26/2015 3:50:54 PM

9 Best Cars for Dog Lovers, according to Autotrader: http://bit.ly/1JyPg3n #NationalDogDay

8/25/2015 11:49:08 AM

Who loved the Camp Jeep experience last year at #CAS15? Can’t wait to see what’s in store for 2016

8/24/2015 9:30:05 AM

“One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t.” – Henry Ford #MotivationMonday

8/22/2015 1:53:07 PM

Sexy Girls Free Watch

8/21/2015 4:21:07 PM

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field: http://bit.ly/1I0rDLr

8/21/2015 9:57:01 AM

If you’re driving with a baby or toddler in tow, then picking the right car seat is extremely crucial for their safety on the road. Check out these car seat safety tips to make sure you’re choosing the best car seat for your kids: http://www.safekids.org/tip/car-seat-tips

8/21/2015 9:41:13 AM

Last night at the USO of Illinois' Clark After Dark event, the Chicagoland car dealers presented a check to the USO for $121,530 raised through the BBQ for the Troops program. Here's a great recap from ABC 7 Chicago: http://abc7.ws/1MCSMe3

More

8/27/2015 4:33:39 PM

RT @ChiAutoShow: . @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.

8/27/2015 4:26:20 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 4:06:59 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:14:57 PM

. @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.co/JHD516qVPk

8/27/2015 1:13:58 PM

RT @ChiAutoShow: "The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, @Honda Light Truck Manager @mamaonline http://t.

8/27/2015 1:11:28 PM

#HondaAtMAMA@ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:11:05 PM

#HondaAtMAMA@ChiAutoShow: "The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, http://t.co/kLOwLS9vGV

8/27/2015 1:10:22 PM

"The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:08:31 PM

"The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, @Honda Light Truck Manager @mamaonline http://t.co/I0sX966jit

8/27/2015 1:06:20 PM

Listening to James Jenkins from @Honda discuss the brand's fortification of its light truck lineup. http://t.co/H3EtVwzCNu