News & Events

Chicago Auto Show Revs Up Communications and Marketing Efforts with Staff Additions, New Roles

Chicago Auto Show Revs Up Communications and Marketing Efforts

Keeping pace with trends in the ever-changing traditional and social media landscape, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, announces its new communications and marketing team, which includes both new hires and an expanded role for a current staff member.

The new team is comprised of Mark Bilek, director of communications and technology; Tim McBride, director of marketing; and Jennifer Morand, senior public relations and social media manager. Collectively, each individual brings a diverse background to create a communications and marketing team that's uniquely qualified to meet the changing needs of today's marketing and public relations initiatives.

Bilek, who joined the CATA in 2006, was named director of communications and technology. In addition to providing technology support, Bilek will oversee communications for the Chicago Auto Show, the CATA and DriveChicago.com, and remain the DriveChicago.com general manager. Prior to joining the association, Bilek was associate publisher for Consumer Guide Automotive, appeared on ABC-TV, Fox News and Speed Channel as an automotive consultant and served as president of the Midwest Automotive Media Association. 

McBride joins the association as a director of marketing. He will develop marketing and sponsorship programs designed to increase attendance and generate awareness for the Chicago Auto Show as well as the association. McBride, whose former positions include director of marketing for the Phoenix Coyotes and Loyola University of Chicago athletics, brings more than nine years of marketing experience to the organization.

Morand comes on board as the senior public relations and social media manager and will lead strategic media relations efforts, including social media initiatives, for the Chicago Auto Show, the CATA and DriveChicago.com. Most recently, Morand was an account manager at Foodmix Marketing Communications where she oversaw the company's public relations department and developed and executed campaigns for clients such as Heinz, Kellogg Company and Tyson. Prior to that role, Morand came from a leading global public relations firm, Weber Shandwick, where she spearheaded media relations, conducted national events and served as a media spokesperson for the "got milk?" campaign.

Please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow for more information.Hi-resolution images of staff members can be downloaded in our online newsroom gallery here.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Thursday, January, 21, 2016

The Windy City Winter Warmer: Surprises Abound at the Chicago Auto Show

Toes cold, Chicago? Dreaming of the summer, when festivals, events and chances to get outside and be a part of ...

Thursday, January, 21, 2016

These 9 Smartphone Apps are Turning Your Car into a Command Center

Apps are everywhere. According to the Pew Research Center, over two-thirds of Americans now own smartphones and ...

Wednesday, January, 20, 2016

Media Flocks to First Look for Charity Preview & Tasting Event

Last week, Chicagoland media saw a glimpse of what is to come at this year's benevolent black-tie charity gala, ...

Tuesday, December, 29, 2015

Editors Choice: Top Picks from 2015

As we say farewell to 2015 and we anxiously await the new vehicle announcements to be made at the 2016 Chicago Auto ...

Thursday, December, 17, 2015

GMC Makes a Premium Statement

GMC seems to have found a profitable niche in the midsized, premium truck segment with the GMC Canyon. In fact, GMC ...

Thursday, December, 03, 2015

The Force is strong with FCA

In conjunction with the release of the long anticipated "Star Wars: The Force Awakens," FCA has partnered ...

Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

More

2/6/2016 9:07:04 AM

Who wants to come to the nation’s largest auto show’s opening weekend, Feb. 13-14? Share this post or tag a friend and you could win free tickets to #CAS16

2/5/2016 8:16:28 PM

Enter today to win a custom Chicago Blackhawks-themed Chevrolet Camaro!

2/5/2016 4:32:44 PM

Get a sneak peek of the show build-up! #CAS16 webcams are now live: http://bit.ly/1evejGi

2/5/2016 10:39:43 AM

The calm before the #CAS16 storm. #newglobe

2/5/2016 10:35:31 AM

The Chicago Auto Show's #FLFC16 is now a week away! Not only will you get to enjoy the auto show before it opens to the public AND support #JDRFIL, but it's also a great option for Valentines Day!

2/5/2016 9:43:26 AM

I've downloaded the app....where do I get the commemorative cup

2/5/2016 8:25:03 AM

#FLFC16 is a week from today! Support local charities like @stjameshealth by attending this exclusive event: bit.ly/1IFNK0t #blacktie #chicago #chicagoevents

2/4/2016 5:15:02 PM

Chicago auto show

2/4/2016 9:30:02 AM

From The Chicago Auto Show & Cider Summit Chicago to AC/DC concerts, there's a TON to do this February! Our recommendations include --> http://bit.ly/20IN3ZW #FebruaryHighlights

2/4/2016 8:35:03 AM

The National Highway Traffic Safety Administration estimates more than 3,300 people are killed every year due to distracted driving. Help us raise awareness for #DriveSafeChicago by voting for one of our three student finalists! http://bit.ly/1Sxa7ck #CAS16

More

2/6/2016 8:45:26 AM

@ChiAutoShow Hey! I'd love to win a seafood dinner with my gal @ILonaB1980 #CASGalentines #CAS16

2/6/2016 8:42:18 AM

RT @ChiAutoShow: Win a Girls' Night Out at #CAS16 & dinner at Devon Seafood. Share why you want to win the #CASGalentines contest! https://

2/6/2016 8:41:27 AM

We both need new cars, so I'd take my husband to the @ChiAutoShow --- Fingers crossed to win a night at @HyattMcCormick #CAS16

2/6/2016 8:41:01 AM

Don’t forget to VOTE! #DriveSafeChicago #CAS16 https://t.co/hmhXnOJk4W https://t.co/mVO2QbsFzI

2/6/2016 8:33:04 AM

RT @digimegaphone: great article from @more4momsbuck on the @ChiAutoShow #CASVideo challenge & @WOMMA awards https://t.co/nToOzwJFWA #CAS16

2/6/2016 8:10:39 AM

RT @digimegaphone: great article from @more4momsbuck on the @ChiAutoShow #CASVideo challenge & @WOMMA awards https://t.co/nToOzwJFWA #CAS16

2/6/2016 12:16:34 AM

@ChiAutoShow Just wrapped up my first born daughters wedding, did so much for her I think I deserve a Girls Nite Out! #CASGalentines #CAS16

2/6/2016 12:13:04 AM

RT @ChiAutoShow: Win a Girls' Night Out at #CAS16 & dinner at Devon Seafood. Share why you want to win the #CASGalentines contest! https://

2/6/2016 12:02:16 AM

@ChiAutoShow I would love to win so my daughter and I can check out all the new cars! #CASGalentines #CAS16