For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.
Participating student groups will have exclusive access to the Social Media Preview on February 8, 2013, where they can capture footage and conduct necessary interviews. Students will work in groups of up to four members where they will collaborate on the assignment to write, film, edit and produce a video. The winning film will be showcased to thousands of 2013 Chicago Auto Show attendees throughout the run of the show and will be uploaded to ChicagoAutoShow.com for all to view. Judged on clear, effective communication and visually-appealing production, Chicago Auto Show management will select just one team to win the Video Achievement Award.
"We created the Chicago Auto Show Video Achievement Award to give local college and university students a platform to produce and edit a video that could potentially reach thousands," said Michael Ettleson, Chicago Auto Show chairman. "Our hope with this program is to provide students with a vehicle to success with real-world production experience and the chance to be featured on the show's official website, ChicagoAutoShow.com. Additionally, students will be able to add their final product to their portfolio."
The Chicago Auto Show will select the winning team and present the 2013 Video Achievement Award on February 15, 2013. Beyond bragging rights, the winning team will receive a prize package including a plaque for the school, complimentary Chicago Auto Show tickets and a $100 value worth of gift cards - per student.
For more information or to register, please visit: http://www.chicagoautoshow.com/cas_video_award.aspx.
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