News & Events

Chicago Auto Show Ignites Conversation with #FuelCAS

To fuel conversation surrounding the hottest vehicles, the latest automotive trends, interactive exhibits, special events and celebrity appearances, the Chicago Auto Show will engage its fans to participate in the first #FuelCAS Social Media Scavenger Hunt, presented by Cars.com.

Each day, showgoers will have the chance to participate in a series of challenges throughout the show floor. For example, one challenge might be to take a Vine video of an indoor test track experience; another might be to take an Instagram photo of the latest concept vehicle. Fans will automatically be entered to win prizes provided by sponsors and manufacturers. Challenges may be completed across the following platforms: Facebook, Twitter, Vine, Instagram and Instagram Video, making it easy for anyone to participate no matter their social media channel preference.

What’s expected to become a viral campaign also provides automakers the opportunity to reap promotional benefits, with activations during both the Media Preview and the public show. During the Social Media Preview, each manufacturer will be encouraged to submit one challenge for media and social media influencers to complete. The challenge will tie into manufacturers’ themed Social Media Preview event. When combining a coordinated social media campaign with a room full of influencers, the viral opportunities are endless.

During the public portion of the show, challenge winners will be directed to redeem their prizes in that manufacturer’s or sponsor’s display, driving a higher volume of traffic to those areas. Daily winners must be present to claim their prize. To further sweeten the deal, one random #FuelCAS winner will be selected to win a grand prize, provided by Cars.com, at the close of the show.

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2/6/2016 9:49:05 PM

Today's RoZism - Thanks to Mark Bilek for hosting another amazing The Chicago Auto Show Traffic Reporters' Dinner! A great evening with some great colleagues

2/6/2016 9:07:04 AM

Who wants to come to the nation’s largest auto show’s opening weekend, Feb. 13-14? Share this post or tag a friend and you could win free tickets to #CAS16

2/5/2016 8:16:28 PM

Enter today to win a custom Chicago Blackhawks-themed Chevrolet Camaro!

2/5/2016 4:32:44 PM

Get a sneak peek of the show build-up! #CAS16 webcams are now live: http://bit.ly/1evejGi

2/5/2016 10:39:43 AM

The calm before the #CAS16 storm. #newglobe

2/5/2016 10:35:31 AM

The Chicago Auto Show's #FLFC16 is now a week away! Not only will you get to enjoy the auto show before it opens to the public AND support #JDRFIL, but it's also a great option for Valentines Day!

2/5/2016 9:43:26 AM

I've downloaded the app....where do I get the commemorative cup

2/5/2016 8:25:03 AM

#FLFC16 is a week from today! Support local charities like @stjameshealth by attending this exclusive event: bit.ly/1IFNK0t #blacktie #chicago #chicagoevents

2/4/2016 5:15:02 PM

Chicago auto show

2/4/2016 9:30:02 AM

From The Chicago Auto Show & Cider Summit Chicago to AC/DC concerts, there's a TON to do this February! Our recommendations include --> http://bit.ly/20IN3ZW #FebruaryHighlights

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2/7/2016 10:11:34 AM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/7/2016 7:25:21 AM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/7/2016 6:56:04 AM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/6/2016 10:47:32 PM

RT @AdvocateGiving: Don’t miss the First Look for Charity black-tie gala on February 12: https://t.co/Fivlv9NpTx #AdvocateFLFC @ChiAutoShow

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RT @FiatChrysler_NA: Set reminders now for Ram Truck brand’s @ChiAutoShow news conference: 2/11 11AM EST, 10AM CST, 8AM PST https://t.co/SV

2/6/2016 9:16:02 PM

Our @ChiAutoShow Package includes your stay and ticket(s) for one low price! https://t.co/PjFOrWFY1K #CAS16 https://t.co/82VjitWNgQ

2/6/2016 8:54:36 PM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/6/2016 8:36:17 PM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/6/2016 7:47:05 PM

@FiatChrysler_NA @ChiAutoShow will be there! Look forward to seeing you

2/6/2016 7:37:29 PM

RT @tysofast: .@ChiAutoShow is 1 wk away! #TIPS: ?? Look @ the sched & decide what you want to experience ?? Download #CAS16 app: https://t.