To help boost show awareness and highlight manufacturer-specific events and programs, The Chicago Auto Show has teamed up with Digital Megaphone to host the 2014 Chicago Auto Show Vine/Instagram Video Challenge during its Social Media Preview on Friday, Feb. 7. Digital Megaphone, a Chicago-based organization that connects brands with bloggers through social media challenges and interactive blogger events, will deploy Social Media Preview influencers on the show floor to capture either a Vine or Instagram video that best showcases the nation’s largest auto show – not the easiest feat in just 7 to 15 seconds!
“The 2014 Chicago Auto Show Vine/Instagram Video Challenge will give social media influencers and media the opportunity to explore the show floor during the Chicago Auto Show’s Social Media Preview,” said Hope Bertram, director of marketing for Digital Megaphone. “Participants will have the chance to win valuable prizes for capturing and sharing their perspective of the highlights of the latest automobile models, interactive displays and industry news. We are thrilled to be part of the largest and longest running auto show in the United States.”
Digital Megaphone will split participants into groups of three and will require each individual to upload the final product to their Twitter handle, along with additional social media channels, with hashtags #FuelCAS and #DigiMegVideo. Once all videos have been uploaded, a panel of judges will review and select the top three videos they believe most accurately and creatively showcases the 2014 Chicago Auto Show. Valuable prizes will be awarded to the winning groups with one grand prize winner and two runners-up. The winning videos will be displayed for all to see during the winner announcement, and the Chicago Auto Show will also highlight the winning videos on its own social media channels – providing credit to the editors.
Media and social media influencers can pre-register for the challenge by visiting http://digitalmegaphone.com. Digital Megaphone will review each entry and will send an email confirmation upon approval.
Back to News