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Chicago Auto Show Highlights Premier Partners

The Chicago Auto Show is proud to announce State Farm, Fifth Third Bank and Shell as Premier Partners for the 2014 Chicago Auto Show. In addition to their primary exhibit spaces and promotional activation plans, Chicago Auto Show Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.

State Farm (Exclusive Insurance Industry Sponsor) will debut the Chicago Auto Show Better State Help Desk in the Grand Concourse, where representatives will be on hand throughout the public show to assist guests with questions, problems or just help point them in the right direction. The popular State Farm Garage will return to the South Hall featuring a fully interactive driving experience, giveaways throughout the day and an appearance by Chicago Bears wide receiver Alshon Jeffery on Saturday, February 8 from 2-4 p.m. The Better State Crew will once again welcome guests entering through the west transportation lobby on weekend mornings with a complimentary coffee or hot chocolate while supplies last.

Fifth Third Bank (Exclusive Bank) will once again serve as a main distributor of the weekday half-priced auto show coupons. In addition to distributing weekday half-price discount coupons at more than 200 Chicago and northwest Indiana banking centers, Fifth Third will help turn the key on an exclusive Groupon offer good for the Chicago Auto Show’s opening weekend. The #17 Fifth Third Bank Ford Fusion NASCAR is sure to get fans’ engines revving, as the vehicle’s engine will be revved at select times throughout the show. Additionally, race fans of all ages will be able to test their skills on custom racing simulators in the Fifth Third exhibit. Show-goers also will be able to refuel their wallets at one of the Fifth Third Bank ATM’s located throughout the show floor.

“The Chicago Auto Show is an iconic institution that is well-known and highly regarded throughout the world," said Robert A. Sullivan, president & CEO, Fifth Third Bank (Chicago). “We are delighted to join forces with this wonderful event and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily.”

Shell (Exclusive Petroleum Products Company) joins the Chicago Auto Show premier partner lineup and will help fuel excitement for the show by offering weekday discount coupons at more than 300 Chicagoland locations. On the show floor, attendees will be able to sign up for the Fuel Rewards Network and can win up to 25 cents per gallon off their next gas purchase by testing their luck at the Shell themed spin-the-wheel game. Not only will Shell help fans save on gas with its Fuel Rewards Network program, Shell will also fuel excitement surrounding the Chicago Auto Show #CASChallenge Social Media Scavenger Hunt by providing $25 gas gift cards as prizes.

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