News & Events

Chicago Auto Show "Goes Red" to Help Women

Flashes of scarlet will accent the Grand Concourse Lobby of the Chicago Auto Show on Tuesday, Feb. 16 as Dodge, Jeep, Ford, Chevrolet and Audi will feature red vehicles to help promote the "Go Red for Women" program of the American Heart Association. Heart disease is the No. 1 killer of women in America. In fact, more women die of cardiovascular disease than the next five leading causes of death combined-including cancer.

"Drawing attention to the Heart Association's 'Go Red' program is a great way to take advantage of our large audience," said auto show Chairman John Phelan. "We're indebted to the participating manufacturers, and hope that our efforts will add an additional special awareness to this problem. Each of these manufacturers has graciously donated $1,000 to the American Heart Association in support of the program."

The American Heart Association will set up a special "Red Lounge" area just off the main concourse where women will be greeted and invited to help choose "Their Perfect Shade of Red Lipstick" and receive a makeup touchup by beauty consultants from Jafra Cosmetics. Then guests will be invited to get their picture taken with one of the red cars. Finally, as women leave the Red Lounge, they will write a Heart Healthy Promise on a poster board and fill out a Go Red registration card to be entered into a raffle for Jafra Cosmetic products.

The Go Red for Women movement was launched in February 2004 to celebrate the energy, passion and power of women to band together and eliminate heart disease. The goals of the group are simple:

  • Increase awareness and generate action
  • Change the environment to improve care
  • Drive treatment to American Heart Association Women's Guidelines
  • Raise funds to support awareness, education and research of heart disease in women


"This is a new initiative for the auto show, but, we think, an incredibly important one," said Phelan. "I think that in addition to the funds raised this year, the additional awareness we're able to generate for the 'Go Red' program will yield benefits long after we close our doors."

To join the "Go Red for Women" movement and for more information, visit www.goredforwomen.org.

The Chicago Auto Show runs through Feb. 21 at McCormick Place. Show hours are 10 a.m. - 10 p.m. daily except Feb. 21, when the show closes at 8 p.m.  For a full schedule and show information, visit www.ChicagoAutoShow.com.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As wooden panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

Saturday, February, 13, 2016

Fiat

Fiat Chrysler Automobiles (FCA) provided social media influencers at the 2016 Chicago Auto Show Social Media ...

Friday, February, 12, 2016

Think you are a Fast Texter? Fifth Third Bank is putting you to the test!

During the 2016 Chicago Auto Show Social Media Preview, Fifth Third Bank introduced its first interactive game to ...

Friday, February, 12, 2016

What's New at Nissan

Nissan gave social media influencers the opportunity for a first look at their line-up of vehicles on display at ...

Friday, February, 12, 2016

GMC 2017 Acadia

On Social Media Preview day at the Chicago Auto show George Jones, GMC Canyon marketing manager, highlighted the ...

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

More

2/13/2016 10:08:50 PM

Had a lot of fun today at #CAS16 once we got inside. We ended up parking in lot B. The people working just walked around not directing traffic to spots. Also the one Lady driving the shuttle bus wasn't polite. Overall had a great night. See you next year

2/13/2016 9:37:07 PM

What was your favorite at #CAS16 today

2/13/2016 7:27:18 PM

Stay tuned to our Twitter Page! 360's from the 2016 Chicago Auto Show will be posted each day as the show progresses!

2/13/2016 6:47:25 PM

Any information about the 2017 GMC Terrain

2/13/2016 6:16:04 PM

Thanks to Cars.com com for keeping #CAS16 fans connected! Check out the free show WiFi

2/13/2016 5:45:42 PM

Tune in at 6 p.m. to watch the ABC 7 Chicago special LIVE from the Chicago Auto Show floor! Tweet along to win prizes with #CAS16

2/13/2016 5:30:02 PM

Are your thumbs blessed with superhuman speed? Challenge your friends to @FifthThirdBank’s new speed-texting game @ http://bit.ly/1KL6wjg Prizes will be distributed until 6:30 p.m

2/13/2016 5:15:24 PM

Anyone find a bright yellow camera

2/13/2016 5:05:03 PM

#ispyatCHI Clue – I am dark and stealthy, can you tell what exhibit I am in from this distorted photo? #CAS16

2/13/2016 4:56:03 PM

It’s time for a new #ispyatCHI challenge! This one came straight from the #CAS16 locker room

More

2/14/2016 1:49:17 AM

RT @AlfaRomeoUSA: Here’s your exclusive glimpse at our @ChiAutoShow display. More beauty shots to come, all weekend long. #CAS16 https://t.

2/14/2016 1:33:00 AM

RT @AlfaRomeoUSA: Here’s your exclusive glimpse at our @ChiAutoShow display. More beauty shots to come, all weekend long. #CAS16 https://t.

2/14/2016 12:59:02 AM

RT @Toyota: Exciting news from @ChiAutoShow press days - Introduced Tacoma #TRDPro and welcomed new #RAV4 Rally car! #CAS16 https://t.co/ss

2/14/2016 12:54:42 AM

RT @Acura: See the #Acura Precision Concept at the @ChiAutoShow Feb. 13-21. #AcuraPerformance https://t.co/AgdwLONn6O https://t.co/6TmlNLzA

2/14/2016 12:31:14 AM

RT @ChiAutoShow: In its 25th year, #FLFC16 will support charities like @SO_Illinois and @JDRFIllinois https://t.co/88xx3TxXhf

2/14/2016 12:24:10 AM

RT @ChiAutoShow: Are you up for the #ispyatCHI challenge to win cool prizes? https://t.co/Vrp4kCQl64 https://t.co/XZfF78Mn7N

2/14/2016 12:17:29 AM

RT @ChiAutoShow: The hunt is on at #CAS16! Win prizes by finding the #ispyatCHI location based on clues we provide! https://t.co/Vrp4kCyJHu

2/14/2016 12:16:20 AM

RT @ChiAutoShow: Share your best #CAS16 moment all show long to win prizes! https://t.co/4FQiXL19lR https://t.co/yyzcB4e5mW

2/14/2016 12:07:56 AM

RT @subaru_usa: Join us at @ChiAutoShow for ride & drives & see 2016 Crosstrek Special Edition in Pure Red. https://t.co/jcNolaz2XJ https:…

2/14/2016 12:04:21 AM

THE 2016 CHICAGO AUTO SHOW OPENS TO THE PUBLIC FEB. 13 - Media News - News https://t.co/lTcZrViQo4 via @ChiAutoShow