News & Events

Chicago Auto Show Engages Youth

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

"Auto manufacturers have created focused marketing efforts that are designed to interest young adults," said the show’s general manager, Dave Sloan. "Take Scion’s interactive playing card table as an example, or the Chevy Sonic display, which allows show-goers to play DJ and create their own ringtones. It’s manufacturers reaching their younger and future buyers in their element. Kia’s high-energy display even has the dancing hamsters from its hit commercials, to attract young adults."

Manufacturers have known for some time that social media is an essential component in the lifestyle of the Net Generation. The displays at this year’s Chicago Auto Show boast more connectivity than ever before, allowing drivers and passengers to connect to their social media networks. The show has a yearlong Facebook page that has attracted thousands who want to be kept abreast of happenings at the show and industry and to sound off on what they think. The auto show "in fewer than 140 characters" is alive and well on Twitter, too, with information and games to enjoy before, at, and after attending the show. (@ChiAutoShow)

While social media connectivity now is being included in many vehicles, auto makers realize the importance of using the same new media channels to market their brands during the show. They have developed apps to deliver entertainment and convenience, all while considering safety as a top priority.

Sloan said: "One of the ways the Chicago Auto Show is helping manufacturers reach a younger crowd is by creating opportunities for manufacturers and young adults to easily interact with one another. Those opportunities started before the general public appeared at McCormick Place, when the show’s media preview included a day dedicated to social media. It provided a means for manufacturers to create programming designed specifically for bloggers and digital influencers."

Young adults overwhelmingly rely on the Internet for news and information, and manufacturers have taken advantage of that to connect with a young audience. Manufacturers even welcomed college and high school journalism students to the media preview, where the students saw how automotive brands are reaching out to connect to students.

Pre-show media outreach included contacting influential bloggers in categories outside the automotive industry. Bloggers who write about food, parenting, safety, technology, sports, history and marketing help expose the show and, in turn, manufacturers to a younger audience who never before connected with the auto industry or the show.

Daily Webisodes

The Chicago Auto Show has also introduced a new feature that uses social media to share timely information about the show: daily video "webisodes." Each online video—appearing on the show’s homepage, www.ChicagoAutoShow.com—gives viewers a video snapshot of what’s happening each particular day. The videos include interviews with executives, exhibitors and show management; and consumer reactions to various auto-related topics.

"So far they’ve been a hit," said Sloan. "Our webisodes are providing a convenient way for people to find out what’s happening at the show, from trends and from consumer perspectives. They are easily shareable, and we’ve had thousands of views. For true car fans or just those looking for the best way to maximize their auto show visit, it’s a fast-paced three minutes of information and fun."

To view an embeddable video featuring automotive manufacturing executives discussing marketing and interaction with young adults, visit http://youtu.be/UTk4120NTSU.

To view daily webisodes from the Chicago Auto Show, visit www.chicagoautoshow.com and click on the "Daily Webisode" section.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

6/23/2015 12:08:39 PM

Now this is one awesome looking #MazdaMX5 racecar, spotted at the The Chicago Auto Show!

6/23/2015 12:05:08 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:04:36 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:58:17 AM

Car show November 2015. Chicago, IL

6/22/2015 5:03:12 PM

SAVE THE DATE: Saturday, July 18! Chicagoland new-car dealers are on a summertime mission to help raise money for the USO of Illinois & our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/19/2015 4:41:55 PM

Father's Day gift alert! One of our official barbecue partners, Real Urban Barbecue, is hosting a grilling class series at their Highland Park location that will feature tips from renowned chefs. For more details, visit www.RealUrbanBBQ.com

More

6/30/2015 3:47:39 AM

RT @kensingtonband: Concert At Sea, this was so epic!! Loved it, lllllllloved it! #cas15 #concertatsea Pic by Bart van der Putten http://t.

6/29/2015 3:41:14 PM

RT @GiveMeAProject: @ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 1:20:25 PM

RT @ItsxRobin: Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 1:07:35 PM

Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 11:56:54 AM

"@ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Z3yzwKFGJu."

6/29/2015 11:34:32 AM

@honda's HQ in Torrance. #Honda #Civic #OneDirection https://t.co/rDMOeSsd4c

6/29/2015 10:47:35 AM

@ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 10:44:09 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.

6/29/2015 10:34:45 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.