News & Events

Chicago Auto Show Engages Youth

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

"Auto manufacturers have created focused marketing efforts that are designed to interest young adults," said the show’s general manager, Dave Sloan. "Take Scion’s interactive playing card table as an example, or the Chevy Sonic display, which allows show-goers to play DJ and create their own ringtones. It’s manufacturers reaching their younger and future buyers in their element. Kia’s high-energy display even has the dancing hamsters from its hit commercials, to attract young adults."

Manufacturers have known for some time that social media is an essential component in the lifestyle of the Net Generation. The displays at this year’s Chicago Auto Show boast more connectivity than ever before, allowing drivers and passengers to connect to their social media networks. The show has a yearlong Facebook page that has attracted thousands who want to be kept abreast of happenings at the show and industry and to sound off on what they think. The auto show "in fewer than 140 characters" is alive and well on Twitter, too, with information and games to enjoy before, at, and after attending the show. (@ChiAutoShow)

While social media connectivity now is being included in many vehicles, auto makers realize the importance of using the same new media channels to market their brands during the show. They have developed apps to deliver entertainment and convenience, all while considering safety as a top priority.

Sloan said: "One of the ways the Chicago Auto Show is helping manufacturers reach a younger crowd is by creating opportunities for manufacturers and young adults to easily interact with one another. Those opportunities started before the general public appeared at McCormick Place, when the show’s media preview included a day dedicated to social media. It provided a means for manufacturers to create programming designed specifically for bloggers and digital influencers."

Young adults overwhelmingly rely on the Internet for news and information, and manufacturers have taken advantage of that to connect with a young audience. Manufacturers even welcomed college and high school journalism students to the media preview, where the students saw how automotive brands are reaching out to connect to students.

Pre-show media outreach included contacting influential bloggers in categories outside the automotive industry. Bloggers who write about food, parenting, safety, technology, sports, history and marketing help expose the show and, in turn, manufacturers to a younger audience who never before connected with the auto industry or the show.

Daily Webisodes

The Chicago Auto Show has also introduced a new feature that uses social media to share timely information about the show: daily video "webisodes." Each online video—appearing on the show’s homepage, www.ChicagoAutoShow.com—gives viewers a video snapshot of what’s happening each particular day. The videos include interviews with executives, exhibitors and show management; and consumer reactions to various auto-related topics.

"So far they’ve been a hit," said Sloan. "Our webisodes are providing a convenient way for people to find out what’s happening at the show, from trends and from consumer perspectives. They are easily shareable, and we’ve had thousands of views. For true car fans or just those looking for the best way to maximize their auto show visit, it’s a fast-paced three minutes of information and fun."

To view an embeddable video featuring automotive manufacturing executives discussing marketing and interaction with young adults, visit http://youtu.be/UTk4120NTSU.

To view daily webisodes from the Chicago Auto Show, visit www.chicagoautoshow.com and click on the "Daily Webisode" section.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

Tuesday, February, 09, 2016

Beauty if Found Amidst Chaos

Stepping into the Auto showroom was like a catwalk for cars. Bright lights flicker against the new detailed ...

Tuesday, February, 09, 2016

Small Town Girl Meets Big Time Media

As someone from a town of fewer than 10,000 people, driving to Chicago was an intimidating for me. Traffic seemed ...

Tuesday, February, 09, 2016

Journey to CAS Media Center

When I first heard about the internship with the Chicago Automobile Trade Association through Bradley University I ...

Tuesday, February, 09, 2016

CAS16 Intern is Granfatherd into Automotive

Walking through the doors of the Communications Department as a freshman, the Chicago Auto Show internship was all ...

Monday, February, 08, 2016

What the Average Car will Feature 10 Years into the Future

Infographic shares details on what people can expect to see in cars 10 years into the future.

Thursday, January, 21, 2016

The Windy City Winter Warmer: Surprises Abound at the Chicago Auto Show

Toes cold, Chicago? Dreaming of the summer, when festivals, events and chances to get outside and be a part of ...

Thursday, January, 21, 2016

These 9 Smartphone Apps are Turning Your Car into a Command Center

Apps are everywhere. According to the Pew Research Center, over two-thirds of Americans now own smartphones and ...

More

2/9/2016 3:55:33 PM

HI & Wounding the hours of the Auto show.

2/9/2016 3:14:06 PM

The #CAS16 opening weekend is almost upon us, Feb. 13-14! Our friends at Fifth Third Bank are providing the only discount coupons to fans; just stop in a local branch to get yours or click here: bit.ly/1PASdn7 (code: 53Weekend

2/9/2016 3:13:25 PM

Share your love of #cars and help local #charities by attending The Chicago Auto Show #FirstLookForCharity #FLFC16 this FRIDAY, February 12!

2/9/2016 2:10:16 PM

Be sure to check in to the Chicago Auto Show once you're here! Nation's largest show kicks off this Saturday, Feb. 13. #CAS16

2/9/2016 1:37:20 PM

New, stylish editions of the Chrysler 200S and Chrysler 300S will be on display at the 2016 The Chicago Auto Show. The 200S and 300S Alloy editions feature unique dark bronze and titanium finishes, distinctive interiors and advanced all-wheel-drive systems. Can’t make it to Chicago? Learn more about these special-edition cars:

2/9/2016 12:42:21 PM

Headed to The Chicago Auto Show this weekend? Why not let mysouthshoreline.com drop you off at the door! http://www.portagelife.com/entertainment/travel/58337-south-shore-providing-direct-service-to-2016-chicago-auto-show

2/9/2016 12:15:03 PM

Can we buy tickets at the door

2/9/2016 10:22:40 AM

We are just 3 days away from The Chicago Auto Show First Look for Charity Preview Night! You still have time to purchase your tickets and support an athlete by visiting: http://bit.ly/1T3LMdn.

2/9/2016 9:45:43 AM

The Chicago Auto Show Changed their cover photo.

2/9/2016 9:10:04 AM

#FastFact: the average visit to the Chicago Auto Show takes about 4 hours. Bring your walking shoes because, with 1 million sq. ft., there’s lots to see and do at #CAS16

More

2/10/2016 2:43:22 AM

2017 @chevrolet TRAX AHEAD OF @ChiAutoShow #CAS16 https://t.co/BlI8BGXDGO

2/9/2016 10:05:15 PM

@subaru_usa @ChiAutoShow She's a beauty??????????????????Mine is #BlueQuartz????????????

2/9/2016 10:04:10 PM

RT @subaru_usa: 2016 Crosstrek Special Edition in Pure Red w/ red interior accents. Debuting at @ChiAutoShow https://t.co/kTrCVx0rjI https:…

2/9/2016 9:55:43 PM

RT @TrueCar: Team #TrueCar will be @ChiAutoShow this week. Follow us as we buzz around press days >> https://t.co/H8hxitQQY3 #CAS16

2/9/2016 9:28:07 PM

RT @carsdotcom: 2016 Subaru Crosstrek Special Edition at #ChicagoAutoShow https://t.co/XJdZSlT3PO @subaru_usa @ChiAutoShow #SubaruCrosstrek

2/9/2016 9:28:00 PM

RT @JiJiMath: Join the #Math Power Game Challenge at the @ChiAutoShow https://t.co/bvIfuvjBj8 #CAS16 #chicagoevents https://t.co/oLcV1vX71S

2/9/2016 9:26:38 PM

@BrendaPriddy too bad! Feel better soon.

2/9/2016 9:26:11 PM

RT @FiatChrysler_NA: Let’s watch together 10AM CST Thursday and see what Ram Truck will reveal @ChiAutoShow https://t.co/SVRJGH02XB

2/9/2016 9:18:02 PM

Enjoy weekday discounts on our @ChiAutoShow Package - Tickets included! https://t.co/PjFOrWFY1K #CAS16 https://t.co/vFh9avJbCD

2/9/2016 9:02:29 PM

RT @FiatChrysler_NA: Let’s watch together 10AM CST Thursday and see what Ram Truck will reveal @ChiAutoShow https://t.co/SVRJGH02XB