News & Events

Chicago Auto Show Engages Youth

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

"Auto manufacturers have created focused marketing efforts that are designed to interest young adults," said the show’s general manager, Dave Sloan. "Take Scion’s interactive playing card table as an example, or the Chevy Sonic display, which allows show-goers to play DJ and create their own ringtones. It’s manufacturers reaching their younger and future buyers in their element. Kia’s high-energy display even has the dancing hamsters from its hit commercials, to attract young adults."

Manufacturers have known for some time that social media is an essential component in the lifestyle of the Net Generation. The displays at this year’s Chicago Auto Show boast more connectivity than ever before, allowing drivers and passengers to connect to their social media networks. The show has a yearlong Facebook page that has attracted thousands who want to be kept abreast of happenings at the show and industry and to sound off on what they think. The auto show "in fewer than 140 characters" is alive and well on Twitter, too, with information and games to enjoy before, at, and after attending the show. (@ChiAutoShow)

While social media connectivity now is being included in many vehicles, auto makers realize the importance of using the same new media channels to market their brands during the show. They have developed apps to deliver entertainment and convenience, all while considering safety as a top priority.

Sloan said: "One of the ways the Chicago Auto Show is helping manufacturers reach a younger crowd is by creating opportunities for manufacturers and young adults to easily interact with one another. Those opportunities started before the general public appeared at McCormick Place, when the show’s media preview included a day dedicated to social media. It provided a means for manufacturers to create programming designed specifically for bloggers and digital influencers."

Young adults overwhelmingly rely on the Internet for news and information, and manufacturers have taken advantage of that to connect with a young audience. Manufacturers even welcomed college and high school journalism students to the media preview, where the students saw how automotive brands are reaching out to connect to students.

Pre-show media outreach included contacting influential bloggers in categories outside the automotive industry. Bloggers who write about food, parenting, safety, technology, sports, history and marketing help expose the show and, in turn, manufacturers to a younger audience who never before connected with the auto industry or the show.

Daily Webisodes

The Chicago Auto Show has also introduced a new feature that uses social media to share timely information about the show: daily video "webisodes." Each online video—appearing on the show’s homepage, www.ChicagoAutoShow.com—gives viewers a video snapshot of what’s happening each particular day. The videos include interviews with executives, exhibitors and show management; and consumer reactions to various auto-related topics.

"So far they’ve been a hit," said Sloan. "Our webisodes are providing a convenient way for people to find out what’s happening at the show, from trends and from consumer perspectives. They are easily shareable, and we’ve had thousands of views. For true car fans or just those looking for the best way to maximize their auto show visit, it’s a fast-paced three minutes of information and fun."

To view an embeddable video featuring automotive manufacturing executives discussing marketing and interaction with young adults, visit http://youtu.be/UTk4120NTSU.

To view daily webisodes from the Chicago Auto Show, visit www.chicagoautoshow.com and click on the "Daily Webisode" section.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015

TOYOTA BECOMES OFFICIAL VEHICLE OF CHICAGO CUBS AND WRIGLEY FIELD

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015

2016 NISSAN MAXIMA REDESIGNED AND BETTER THAN EVER

The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

More

9/1/2015 1:20:54 PM

#Ford #Mustang #Vintage #France

9/1/2015 12:01:00 PM

Pent-up demand fuels auto market, according to Daily Herald

8/31/2015 11:39:22 AM

Remember your first car? Ranging from nostalgia to horrific, and everything in between, DriveChicago wants to see your first car! Upload a picture of it with #MyFirstCar via this link, and you'll be qualified to win VIP "Pit Passes" to the NASCAR Xfinity Race Series at Chicagoland Speedway!

8/31/2015 11:36:12 AM

Sexy Girls

8/31/2015 9:34:03 AM

#AcuraNSX #LifeGoals #MotivationMonday

8/30/2015 7:38:55 PM

The Chicago Auto Show Changed their cover photo.

8/29/2015 7:33:12 PM

Mobil Free Watch

8/29/2015 9:24:05 AM

A birds-eye view of the nation’s largest auto show, and this isn’t even all of it

8/27/2015 5:32:09 PM

Mobil Free Watch

8/27/2015 10:09:55 AM

Remember your 1st car? Upload a picture of it here with #MyFirstCar to win VIP Pit Passes to the NASCAR Xfinity Race Series at Chicagoland Speedway: http://bit.ly/1JQUeuo - Josh Reaume

More

9/1/2015 12:03:56 PM

RT @ChiAutoShow: Pent-up demand fuels #auto market, according to @dailyherald: http://t.co/rFKdNVrQTD

9/1/2015 12:02:29 PM

Pent-up demand fuels #auto market, according to @dailyherald: http://t.co/rFKdNVrQTD

8/31/2015 12:22:43 PM

@ChiAutoShow Please share this link https://t.co/rm6Df5iJG2

8/31/2015 11:33:33 AM

Don't forget to enter the #MyFirstCar contest! Just upload a picture of your first car using the… https://t.co/QFZ2er4mq8

8/31/2015 9:51:28 AM

RT @FordAutoShows: Let's head back to the 1976 @ChiAutoShow for a view of the @Ford display & the #Thunderbird. #tbt #throwbackthursday htt…

8/29/2015 4:02:13 PM

RT @ChiAutoShow: Who loved the Camp Jeep experience last year at #CAS15? Can’t wait to see what’s in store for 2016! http://t.co/63R83rwd1A