News & Events

Chicago Auto Show Engages Youth

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

"Auto manufacturers have created focused marketing efforts that are designed to interest young adults," said the show’s general manager, Dave Sloan. "Take Scion’s interactive playing card table as an example, or the Chevy Sonic display, which allows show-goers to play DJ and create their own ringtones. It’s manufacturers reaching their younger and future buyers in their element. Kia’s high-energy display even has the dancing hamsters from its hit commercials, to attract young adults."

Manufacturers have known for some time that social media is an essential component in the lifestyle of the Net Generation. The displays at this year’s Chicago Auto Show boast more connectivity than ever before, allowing drivers and passengers to connect to their social media networks. The show has a yearlong Facebook page that has attracted thousands who want to be kept abreast of happenings at the show and industry and to sound off on what they think. The auto show "in fewer than 140 characters" is alive and well on Twitter, too, with information and games to enjoy before, at, and after attending the show. (@ChiAutoShow)

While social media connectivity now is being included in many vehicles, auto makers realize the importance of using the same new media channels to market their brands during the show. They have developed apps to deliver entertainment and convenience, all while considering safety as a top priority.

Sloan said: "One of the ways the Chicago Auto Show is helping manufacturers reach a younger crowd is by creating opportunities for manufacturers and young adults to easily interact with one another. Those opportunities started before the general public appeared at McCormick Place, when the show’s media preview included a day dedicated to social media. It provided a means for manufacturers to create programming designed specifically for bloggers and digital influencers."

Young adults overwhelmingly rely on the Internet for news and information, and manufacturers have taken advantage of that to connect with a young audience. Manufacturers even welcomed college and high school journalism students to the media preview, where the students saw how automotive brands are reaching out to connect to students.

Pre-show media outreach included contacting influential bloggers in categories outside the automotive industry. Bloggers who write about food, parenting, safety, technology, sports, history and marketing help expose the show and, in turn, manufacturers to a younger audience who never before connected with the auto industry or the show.

Daily Webisodes

The Chicago Auto Show has also introduced a new feature that uses social media to share timely information about the show: daily video "webisodes." Each online video—appearing on the show’s homepage, www.ChicagoAutoShow.com—gives viewers a video snapshot of what’s happening each particular day. The videos include interviews with executives, exhibitors and show management; and consumer reactions to various auto-related topics.

"So far they’ve been a hit," said Sloan. "Our webisodes are providing a convenient way for people to find out what’s happening at the show, from trends and from consumer perspectives. They are easily shareable, and we’ve had thousands of views. For true car fans or just those looking for the best way to maximize their auto show visit, it’s a fast-paced three minutes of information and fun."

To view an embeddable video featuring automotive manufacturing executives discussing marketing and interaction with young adults, visit http://youtu.be/UTk4120NTSU.

To view daily webisodes from the Chicago Auto Show, visit www.chicagoautoshow.com and click on the "Daily Webisode" section.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

Tuesday, September, 16, 2014

National Child Passenger Safety Week is Underway

This week, communities across the nation will participate in National Child Passenger Safety Week by hosting local ...

More

10/22/2014 3:00:00 PM

Today is the last day to win 2 tickets to the 2015 Chicago Auto Show by letting us know which ad is your favorite. What will it be blue, red or white

10/22/2014 9:15:05 AM

Check it out, we’ve launched our new #CAS15 site! Our favorite new features are the expanded social media feeds. Let us know what you think!: http://www.chicagoautoshow.com/

10/21/2014 12:00:01 PM

Fill In The Blank: My favorite design for #CAS15 is _______ (Red, Blue, White). One fan will win two tickets to the show

10/21/2014 9:04:05 AM

It's time for some more tagline trivia: Which automakers tagline is "The Ultimate Driving Machine"? #TriviaTuesday

10/20/2014 12:01:07 PM

Yes, fall has just begun, but if you're a Chicagoan, you know that means winter is right around the corner. Plan ahead this year and prepare your vehicle for the winter season ahead. We've complied five steps to help you get your vehicle winter-ready. http://bit.ly/1CwkC3r

10/20/2014 10:00:00 AM

Don’t miss your chance to cast your vote for the 2015 Chicago Auto Show design! We’re awarding tickets to one fan a day who selects either red, blue or white

10/19/2014 2:00:01 PM

Want to win two tickets to the 2015 Chicago Auto Show? Vote for your favorite show design in the comments below: Red, Blue or White

10/19/2014 11:49:04 AM

Alshon Jeffery and a few other Chicago Bears players supported us and attended the Chicago Auto Show last year, and today we're supporting them. #BearDown

10/18/2014 11:20:01 AM

We’re in need of your help, #CAS fans! Which design do you prefer for the 2015 Chicago Auto Show? Blue, White or Red? We are awarding one random fan two tickets to the show

10/18/2014 10:42:04 AM

As of earlier this week, the 2015 Honda Civic Si Coupe is on sale nationwide. Remember when Honda brought one gamer's custom design to life at the 2014 Chicago Auto Show

More

10/22/2014 5:35:03 PM

I liked a @YouTube video from @chiautoshow http://t.co/fGbfIcC8Pf Cadillac Cimarron concept at the 1986 Chicago Auto Show

10/22/2014 4:32:15 PM

.@ChiAutoShow Blue. Always love top-down views of cars, it's clean and I love blue. :D

10/22/2014 2:13:00 PM

According to @Lexus Marketing Mgr Brian Bolain, the brand was originally intended for #BabyBoomer generation in one country.

10/22/2014 12:14:08 PM

@ChiAutoShow awesome picture my son got to sit in that stang during dyno run. Was so happy. good thing his pops knows stang trivia

10/22/2014 11:59:35 AM

USO BBQ for the Troops: http://t.co/zzdUiu8LVd via @YouTube

10/22/2014 11:51:48 AM

I added a video to a @YouTube playlist http://t.co/zzdUiu8LVd USO BBQ for the Troops

10/22/2014 11:23:23 AM

@ChiAutoShow - AWESOME Mark!

10/22/2014 9:38:52 AM

@RandomTardis That's correct!

10/22/2014 9:12:59 AM

@GiveMeAProject Thanks for your feedback. We're excited about the new features including the history section!

10/22/2014 9:09:00 AM

@AutoHallOfFame the article's source says the winner was J. Frank Duryea, whose average speed was 71/2 miles per hour.