News & Events

Chicago Auto Show Engages Youth

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

"Auto manufacturers have created focused marketing efforts that are designed to interest young adults," said the show’s general manager, Dave Sloan. "Take Scion’s interactive playing card table as an example, or the Chevy Sonic display, which allows show-goers to play DJ and create their own ringtones. It’s manufacturers reaching their younger and future buyers in their element. Kia’s high-energy display even has the dancing hamsters from its hit commercials, to attract young adults."

Manufacturers have known for some time that social media is an essential component in the lifestyle of the Net Generation. The displays at this year’s Chicago Auto Show boast more connectivity than ever before, allowing drivers and passengers to connect to their social media networks. The show has a yearlong Facebook page that has attracted thousands who want to be kept abreast of happenings at the show and industry and to sound off on what they think. The auto show "in fewer than 140 characters" is alive and well on Twitter, too, with information and games to enjoy before, at, and after attending the show. (@ChiAutoShow)

While social media connectivity now is being included in many vehicles, auto makers realize the importance of using the same new media channels to market their brands during the show. They have developed apps to deliver entertainment and convenience, all while considering safety as a top priority.

Sloan said: "One of the ways the Chicago Auto Show is helping manufacturers reach a younger crowd is by creating opportunities for manufacturers and young adults to easily interact with one another. Those opportunities started before the general public appeared at McCormick Place, when the show’s media preview included a day dedicated to social media. It provided a means for manufacturers to create programming designed specifically for bloggers and digital influencers."

Young adults overwhelmingly rely on the Internet for news and information, and manufacturers have taken advantage of that to connect with a young audience. Manufacturers even welcomed college and high school journalism students to the media preview, where the students saw how automotive brands are reaching out to connect to students.

Pre-show media outreach included contacting influential bloggers in categories outside the automotive industry. Bloggers who write about food, parenting, safety, technology, sports, history and marketing help expose the show and, in turn, manufacturers to a younger audience who never before connected with the auto industry or the show.

Daily Webisodes

The Chicago Auto Show has also introduced a new feature that uses social media to share timely information about the show: daily video "webisodes." Each online video—appearing on the show’s homepage, www.ChicagoAutoShow.com—gives viewers a video snapshot of what’s happening each particular day. The videos include interviews with executives, exhibitors and show management; and consumer reactions to various auto-related topics.

"So far they’ve been a hit," said Sloan. "Our webisodes are providing a convenient way for people to find out what’s happening at the show, from trends and from consumer perspectives. They are easily shareable, and we’ve had thousands of views. For true car fans or just those looking for the best way to maximize their auto show visit, it’s a fast-paced three minutes of information and fun."

To view an embeddable video featuring automotive manufacturing executives discussing marketing and interaction with young adults, visit http://youtu.be/UTk4120NTSU.

To view daily webisodes from the Chicago Auto Show, visit www.chicagoautoshow.com and click on the "Daily Webisode" section.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

More

5/27/2016 3:04:41 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the 1954 show

5/27/2016 12:50:17 PM

Memorial Day...time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our freedoms, throw some encased meat onto the grill and prepare for the greatest racing weekend of the year

5/27/2016 11:01:49 AM

How cool is this photo by @jasonmpeterson? Feel free to save down as your desktop or phone screensaver! #Volvo #Chicago

5/26/2016 10:28:21 AM

We're out at the Midwest Automotive Media Association Spring Rally! From track time, to off-roading and testing out Family Vehicle of the Year contenders, there's much to see and do at Road America. Highlights will be posted soon to the blog - stay tuned

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

More

5/27/2016 3:21:02 PM

RT @ChiAutoShow: #FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 3:19:07 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 1:22:07 PM

Thanks for following @ChiAutoShow @FairwayFordSC @brandywineap Have a great #MemorialDayWeekend ! -- https://t.co/j6SsQTR7O2

5/27/2016 1:07:44 PM

RT @ChiAutoShow: #MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:54:38 PM

#MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:12:44 PM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 12:12:36 PM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:52:15 AM

RT @ChiAutoShow: Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co

5/27/2016 11:28:18 AM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 11:28:14 AM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL