News & Events

Chicago Auto Show eager to open

Tough times call for creative alternatives. The current economic climate and how it has affected the automobile industry have caused some manufacturers to rethink how they will share their news in a cost-effective manner. Two items remain a constant: Manufacturers still need to get their messages out and auto shows are a critically important marketing tool to sell cars and trucks.

The Chicago Automobile Trade Association will offer manufacturers the opportunity to use the Chicago Auto Show to present news they need to convey, but whose resources are being depleted.

This year, the Chicago Auto Show will construct a news conference set in the Grand Concourse. The set will be available to all manufacturer exhibitors at no charge. The show will provide a brand-neutral Chicago Auto Show backdropped stage; professional lighting for up to two vehicles; presenter podium with sound and teleprompter; large screens for video projection; plus media seating and camera platforms.

While the show understands there are many manufacturers who prefer to conduct their news conferences in their floor displays, this alternative is designed for those whose current budgets might prevent having a media preview presence.

The Chicago Auto Show will continue its fly-in "A List" media program. The triple-digit list is compiled from input given to the show by our exhibiting manufacturers. Exhibitors are encouraged to use the Chicago Auto Show for product reveals, executive availability, business news and giving the automobile industry its best opportunity to refocus public attention on the incredible breadth of new products and technology the industry offers the customer.

"We wish it were February already," said Show Chairman Mark Scarpelli. "We are chomping at the bit to give dealers and manufacturers the best opportunity possible to move some iron.

"We're always excited to open the doors of our show, but this year we wish we could open up tomorrow and just stay open 'til March. It's what we do. It's who we are. So let's get it rolling," he continued.

"Dealers I talk to are so sick of 'bailout this' and 'rescue that.'  Let's just get customers back in love with the automobile-and there's no better place to do that than more than a million square feet of McCormick Place."

Chicago Auto Show Co-Chairman John Phelan said, "Talking about our current economic
conditions isn't going to turn our industry around, but showing and talking about great new products, technology and breaking automotive news will help turn it around-and we want to help."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As a wood panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

More

4/28/2016 1:21:25 PM

How many LEGO pieces does it take to build this Porsche 911 GT3 RS? http://cnet.co/1qYJwJU

4/26/2016 10:07:28 AM

The Chicago Auto Show Changed their cover photo.

4/22/2016 11:41:35 AM

#FlashbackFriday to the 1967 Chicago Auto Show! #Globe #EarthDay

4/19/2016 9:31:03 AM

#TriviaTuesday! In the 60s, Ford Motor Company's robot's name was Freddie. Can you name Ford's current robot (that was at #CAS16

4/18/2016 9:48:40 AM

Scion may be on the way out, but the solid iM is here to stay." Head over to DriveChicago for the full review

4/15/2016 9:03:00 AM

The 2017 Ram Trucks Power Wagon that took center stage at #CAS16 is expected out this fall: http://bit.ly/RAMPowerWagonCAS #RAM #PowerWagon

4/14/2016 9:21:22 AM

#CASFanPic from @jmc.automotive. #Mazda #Racing

4/13/2016 4:33:20 PM

The day has come. #Ford #GT #Supercar

4/13/2016 10:48:42 AM

Who experienced Jeep's 18-ft. hill & tunnel at #CAS16? http://bit.ly/CASJeepTrack

More

4/28/2016 1:23:05 PM

It takes HOW many @LEGO pieces to build this @Porsche 911 GT3 RS? https://t.co/vfT4ou1QnQ - via @CNET

4/27/2016 2:35:31 PM

RT @automobilemag: The hot new @Acura NSX looks even better in Chicago than it did in Detroit thanks to improved lighting. #CAS15 #NSX http…

4/26/2016 6:02:06 PM

RT @ChiAutoShow: . @drivechicago has launched its Twitter page! It's the only local source for more than 100,000 new & used cars. #DriveChi

4/26/2016 3:55:57 PM

RT @WWDr1ve: RT @ChiAutoShow: @drivechicago has launched its Twitter pg! It's the only local source for more than 100,000 new & used cars.…

4/26/2016 3:31:07 PM

RT @ChiAutoShow: @drivechicago has launched its Twitter pg! It's the only local source for more than 100,000 new & used cars. #DriveChicago

4/26/2016 11:07:23 AM

RT @ChiAutoShow: . @drivechicago has launched its Twitter page! It's the only local source for more than 100,000 new & used cars. #DriveChi

4/26/2016 10:46:18 AM

. @drivechicago has launched its Twitter page! It's the only local source for more than 100,000 new & used cars. #DriveChicago

4/24/2016 12:51:45 PM

RT @FiatChrysler_NA: Let’s watch together 10AM CST Thursday and see what Ram Truck will reveal @ChiAutoShow https://t.co/SVRJGH02XB

4/23/2016 6:51:14 AM

@ChiAutoShow @Ford I dunno but he's sure mastered the art of designing cars full of straight lines.

4/22/2016 7:36:57 PM

The GirlzTorque Daily is out! https://t.co/oxOVi9YB7d Stories via @ChiAutoShow