News & Events

Chicago Auto Show Begins with Media Preview

This year marks the 106th edition of the Chicago Auto Show. Prior to opening to the public on Saturday, Feb. 8, the show boasts a two-day Media Preview on Thursday, Feb. 6 and Friday, Feb. 7. 

The Media Preview opens with the Midwest Automotive Media Association breakfast.  Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc. will deliver the keynote address.

Following the MAMA breakfast will be a full day of manufacturer news conferences, announcing the reveal of more than a dozen new cars and trucks.  Introductions are expected from Kia, Toyota, Nissan, Subaru, Chevrolet, Volvo, Volkswagen, BMW and Lingenfelter Performance Engineering.  Also included on the schedule are news conferences from Toyota Motorsports, Maserati, Connected World and Motorweek. 

Splitting the day will be the Economic Club of Chicago Luncheon. Joe Hinrichs, executive vice president of The Americas for Ford Motor Co. will address the than 700 Economic Club of Chicago members, guests and journalists.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  The manufacturer press conferences will also be streamed live on Yahoo Autos at http://autos.yahoo.com/blogs/motoramic/watch-live-reveals-chicago-auto-show-230711872.html.

Throughout the show, media and attendees are encouraged to use the show's official hashtag, #FuelCAS

The second day of the Media Preview, also known as Social Media Preview, will be held on Friday, Feb. 7.  The day will begin with the Word of Mouth Marketing Association Driving Engagement Award breakfast, where the award for the best social media campaign of 2013 will be announced. 

The day will continue with manufactures, exhibitors and media outlets hosting press and marketing events geared directly toward the buying public – particularly those active in the social media space.  Attendees will participate in a social media scavenger hunt and are required to use the hashtag, #CASChallenge, when completing each challenge.  

The Chicago Auto Show has also teamed up with Digital Megaphone, a local organization that connects brands and bloggers through cutting edge social media summits and challenges, to host a Vine/Instagram video challenge.

“The Chicago Auto Show’s balance of a strong media preview with a public show that delivers is a potent mix for the auto industry,” said Dave Sloan, Chicago Auto Show general manager.  “Keeping things in perspective, the auto show is so much more than a strong media preview; it’s also about selling cars and generating excitement for the automobile. That’s why it is so important for auto shows to turn up the volume not only during the media preview, but for the public show as well.”

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#ThrowbackThursday to the @Ford robot in 1966 and in 2014! Did you see it at either of these shows

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The votes are in and the crowd favorite for the new #CAS15 is… the ad featuring the white car! Thanks to everyone who helped us choose the design for this year’s show. We hope to see you all in February

10/23/2014 8:00:02 AM

We’ve launched our new site for #CAS15 and it now features seamless social media integration. What do you think of it?: http://www.chicagoautoshow.com/

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Today is the last day to win 2 tickets to the 2015 Chicago Auto Show by letting us know which ad is your favorite. What will it be blue, red or white

10/22/2014 9:15:05 AM

Check it out, we’ve launched our new #CAS15 site! Our favorite new features are the expanded social media feeds. Let us know what you think!: http://www.chicagoautoshow.com/

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Fill In The Blank: My favorite design for #CAS15 is _______ (Red, Blue, White). One fan will win two tickets to the show

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Don’t miss your chance to cast your vote for the 2015 Chicago Auto Show design! We’re awarding tickets to one fan a day who selects either red, blue or white

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Want to win two tickets to the 2015 Chicago Auto Show? Vote for your favorite show design in the comments below: Red, Blue or White

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10/23/2014 2:57:51 PM

You're welcome @ChiAutoShow! - #GESGlobalTeam

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#ThrowbackThursday to the @Ford robot in 1966 & in 2014! http://t.co/dNAyVB7pkC

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@GESGlobal Thanks for noticing and sharing our new look!

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@ChiAutoShow blue

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.@ChiAutoShow Blue. Always love top-down views of cars, it's clean and I love blue. :D

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According to @Lexus Marketing Mgr Brian Bolain, the brand was originally intended for #BabyBoomer generation in one country.