This year marks the 106th edition of the Chicago Auto Show. Prior to opening to the public on Saturday, Feb. 8, the show boasts a two-day Media Preview on Thursday, Feb. 6 and Friday, Feb. 7.
The Media Preview opens with the Midwest Automotive Media Association breakfast. Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc. will deliver the keynote address.
Following the MAMA breakfast will be a full day of manufacturer news conferences, announcing the reveal of more than a dozen new cars and trucks. Introductions are expected from Kia, Toyota, Nissan, Subaru, Chevrolet, Volvo, Volkswagen, BMW and Lingenfelter Performance Engineering. Also included on the schedule are news conferences from Toyota Motorsports, Maserati, Connected World and Motorweek.
Splitting the day will be the Economic Club of Chicago Luncheon. Joe Hinrichs, executive vice president of The Americas for Ford Motor Co. will address the than 700 Economic Club of Chicago members, guests and journalists.
To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences will also be streamed live on Yahoo Autos at http://autos.yahoo.com/blogs/motoramic/watch-live-reveals-chicago-auto-show-230711872.html.
Throughout the show, media and attendees are encouraged to use the show's official hashtag, #FuelCAS
The second day of the Media Preview, also known as Social Media Preview, will be held on Friday, Feb. 7. The day will begin with the Word of Mouth Marketing Association Driving Engagement Award breakfast, where the award for the best social media campaign of 2013 will be announced.
The day will continue with manufactures, exhibitors and media outlets hosting press and marketing events geared directly toward the buying public – particularly those active in the social media space. Attendees will participate in a social media scavenger hunt and are required to use the hashtag, #CASChallenge, when completing each challenge.
The Chicago Auto Show has also teamed up with Digital Megaphone, a local organization that connects brands and bloggers through cutting edge social media summits and challenges, to host a Vine/Instagram video challenge.
“The Chicago Auto Show’s balance of a strong media preview with a public show that delivers is a potent mix for the auto industry,” said Dave Sloan, Chicago Auto Show general manager. “Keeping things in perspective, the auto show is so much more than a strong media preview; it’s also about selling cars and generating excitement for the automobile. That’s why it is so important for auto shows to turn up the volume not only during the media preview, but for the public show as well.”
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