News & Events

Chicago Auto Show Begins with Media Preview

This year marks the 106th edition of the Chicago Auto Show. Prior to opening to the public on Saturday, Feb. 8, the show boasts a two-day Media Preview on Thursday, Feb. 6 and Friday, Feb. 7. 

The Media Preview opens with the Midwest Automotive Media Association breakfast.  Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc. will deliver the keynote address.

Following the MAMA breakfast will be a full day of manufacturer news conferences, announcing the reveal of more than a dozen new cars and trucks.  Introductions are expected from Kia, Toyota, Nissan, Subaru, Chevrolet, Volvo, Volkswagen, BMW and Lingenfelter Performance Engineering.  Also included on the schedule are news conferences from Toyota Motorsports, Maserati, Connected World and Motorweek. 

Splitting the day will be the Economic Club of Chicago Luncheon. Joe Hinrichs, executive vice president of The Americas for Ford Motor Co. will address the than 700 Economic Club of Chicago members, guests and journalists.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  The manufacturer press conferences will also be streamed live on Yahoo Autos at http://autos.yahoo.com/blogs/motoramic/watch-live-reveals-chicago-auto-show-230711872.html.

Throughout the show, media and attendees are encouraged to use the show's official hashtag, #FuelCAS

The second day of the Media Preview, also known as Social Media Preview, will be held on Friday, Feb. 7.  The day will begin with the Word of Mouth Marketing Association Driving Engagement Award breakfast, where the award for the best social media campaign of 2013 will be announced. 

The day will continue with manufactures, exhibitors and media outlets hosting press and marketing events geared directly toward the buying public – particularly those active in the social media space.  Attendees will participate in a social media scavenger hunt and are required to use the hashtag, #CASChallenge, when completing each challenge.  

The Chicago Auto Show has also teamed up with Digital Megaphone, a local organization that connects brands and bloggers through cutting edge social media summits and challenges, to host a Vine/Instagram video challenge.

“The Chicago Auto Show’s balance of a strong media preview with a public show that delivers is a potent mix for the auto industry,” said Dave Sloan, Chicago Auto Show general manager.  “Keeping things in perspective, the auto show is so much more than a strong media preview; it’s also about selling cars and generating excitement for the automobile. That’s why it is so important for auto shows to turn up the volume not only during the media preview, but for the public show as well.”

Back to News

Follow Us Socially Using #CAS16

Blog

More

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

Tuesday, February, 09, 2016

Beauty if Found Amidst Chaos

Stepping into the Auto showroom was like a catwalk for cars. Bright lights flicker against the new detailed ...

Tuesday, February, 09, 2016

Small Town Girl Meets Big Time Media

As someone from a town of fewer than 10,000 people, driving to Chicago was an intimidating for me. Traffic seemed ...

Tuesday, February, 09, 2016

Journey to CAS Media Center

When I first heard about the internship with the Chicago Automobile Trade Association through Bradley University I ...

More

2/11/2016 5:14:07 PM

The #CAS16 opening weekend is almost upon us, Feb. 13-14! Our friends at Fifth Third Bank are providing the only discount coupons to fans; just stop in a local branch to get yours or click here: bit.ly/1PASdn7 (code: 53Weekend

2/11/2016 4:16:18 PM

Media Sprinted to the debut of Mercedes-Benz #Sprinter Working Van and the Sprinter Extreme Concept! #CAS16

2/11/2016 4:07:03 PM

Hey #CAS16 fans, don't miss a chance to win Chicago Auto Show themed prizes! Stay tuned on social media and when you see #ispyatCHI, find the mystery location to win! http://bit.ly/1W7WGy5

2/11/2016 3:29:04 PM

Toyota USA unveiled #TRDPro! Read about it here

2/11/2016 1:56:47 PM

a few shots from today at The Chicago Auto Show #CAS16 #Honda

2/11/2016 1:39:25 PM

what is family day

2/11/2016 1:35:53 PM

Infiniti debuted its new Q50 engine lineup! #CAS16

2/11/2016 1:13:07 PM

Introducing the updated Hyundai Santa Fe and Santa Fe Sport! @hyundaiusa #CAS16 #SantaFe

2/11/2016 12:10:42 PM

As far as we’re concerned, it’s always midnight at the The Chicago Auto Show. Check out the 2016 Silverado, Silverado 2500HD, & Colorado Z71 Midnight Editions

2/11/2016 12:04:14 PM

Al The Chicago Auto Show ha debuttato la #Kia #Niro Hybrid, nuovo crossover che promette bassi consumi e contenute emissioni di CO2 - Kia Motors Italia Kia Motors America

More

2/11/2016 5:27:20 PM

Looking forward to seeing all of you tomorrow! @merlotmommy @SanitySuburbia @ThisIsGMC @AsMomSeesIt @CarseatBlog #CAS16 @ChiAutoShow

2/11/2016 5:26:42 PM

#ChicagoAutoShow : Yep, @Toyota was Showing Us a Preview of the 2017 #tacomatrdpro | @ChiAutoShow #Toyota | https://t.co/Hb4k5xJr9A

2/11/2016 5:26:35 PM

RT @craftymomof3: 2017 @hyundai Tucson #CUV #CAS16 @chiautoshow @ McCormick Place https://t.co/KpT5KnnOCr

2/11/2016 5:24:28 PM

RT @JDPowerCars: #Ford to Launch Four New #SUV Models in New Segments in Next 4 Years @Ford @ChiAutoShow https://t.co/02MjiHMM42 #CAS https…

2/11/2016 5:24:17 PM

And that's a wrap of day one @ChiAutoShow media preview. What vehicle reveal was your favorite? #CAS2016 #SteelMatters

2/11/2016 5:22:13 PM

RT @theCouponista: Plan your stay-cation for the @ChiAutoShow at @HyattMcCormick with these great packages! https://t.co/5XgHPthFUG #Travel

2/11/2016 5:15:36 PM

The @ChiAutoShow is coming! @StateFarm customers grab a weekday discount coupon at the Help Center at the show! https://t.co/JqtzHjLd6h

2/11/2016 5:15:05 PM

RT @ChevyDrivesChi: We’re setting up for The @ChiAutoShow! #CAS16 #ChevyChicago1 https://t.co/0DcP3lknEE

2/11/2016 5:10:54 PM

Some great new cars at the @ChiAutoShow but nothing will ever compare to the classics #Shelby #Cobra https://t.co/gTQg9RwmW6

2/11/2016 5:09:10 PM

@B96Chicago @ChiAutoShow @ChevyDrivesChi PMG my dad has a bunch of tickets