News & Events

Chicago Auto Show Begins with Media Preview

This year marks the 106th edition of the Chicago Auto Show. Prior to opening to the public on Saturday, Feb. 8, the show boasts a two-day Media Preview on Thursday, Feb. 6 and Friday, Feb. 7. 

The Media Preview opens with the Midwest Automotive Media Association breakfast.  Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc. will deliver the keynote address.

Following the MAMA breakfast will be a full day of manufacturer news conferences, announcing the reveal of more than a dozen new cars and trucks.  Introductions are expected from Kia, Toyota, Nissan, Subaru, Chevrolet, Volvo, Volkswagen, BMW and Lingenfelter Performance Engineering.  Also included on the schedule are news conferences from Toyota Motorsports, Maserati, Connected World and Motorweek. 

Splitting the day will be the Economic Club of Chicago Luncheon. Joe Hinrichs, executive vice president of The Americas for Ford Motor Co. will address the than 700 Economic Club of Chicago members, guests and journalists.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  The manufacturer press conferences will also be streamed live on Yahoo Autos at http://autos.yahoo.com/blogs/motoramic/watch-live-reveals-chicago-auto-show-230711872.html.

Throughout the show, media and attendees are encouraged to use the show's official hashtag, #FuelCAS

The second day of the Media Preview, also known as Social Media Preview, will be held on Friday, Feb. 7.  The day will begin with the Word of Mouth Marketing Association Driving Engagement Award breakfast, where the award for the best social media campaign of 2013 will be announced. 

The day will continue with manufactures, exhibitors and media outlets hosting press and marketing events geared directly toward the buying public – particularly those active in the social media space.  Attendees will participate in a social media scavenger hunt and are required to use the hashtag, #CASChallenge, when completing each challenge.  

The Chicago Auto Show has also teamed up with Digital Megaphone, a local organization that connects brands and bloggers through cutting edge social media summits and challenges, to host a Vine/Instagram video challenge.

“The Chicago Auto Show’s balance of a strong media preview with a public show that delivers is a potent mix for the auto industry,” said Dave Sloan, Chicago Auto Show general manager.  “Keeping things in perspective, the auto show is so much more than a strong media preview; it’s also about selling cars and generating excitement for the automobile. That’s why it is so important for auto shows to turn up the volume not only during the media preview, but for the public show as well.”

Back to News

Follow Us Socially Using #CAS15

Blog

More

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

More

3/27/2015 8:45:07 AM

Can you guess the name of this 2015 Chicago Auto Show debut? A $20 Shell gas gift card is up for grabs

3/26/2015 2:35:01 PM

#ThrowbackThursday to the classic car display at the 2015 Chicago Auto Show

3/26/2015 12:42:19 PM

The Chicago Auto Show Changed their cover photo.

3/25/2015 11:20:22 PM

I'm not trying to be pushy, but when will the #CAS15 challenge grand prize winner be announced? I was told it was supposed to happen two weeks ago and nothing happened. I'm not trying to sound impatient, but I'm really curious as to who won the contest

3/25/2015 11:48:24 AM

Spotted your dream car at the Chicago Auto Show? For the best leasing deals around, visit www.drivechicago.com

3/25/2015 8:18:00 AM

A few favorites from #CAS15

3/24/2015 4:20:05 PM

The Chicago Auto Show Changed their cover photo.

3/24/2015 3:59:45 PM

Normally, we wouldn't breach your page with a link from our own, but we were thinking of Dave Sloan with this one: "Auto shows move cars

3/24/2015 9:10:59 AM

Ladies, what was your favorite car/crossover/van/truck at the Chicago Auto Show? (photo credit: Chicago Tribune

3/23/2015 11:56:59 AM

Great #CAS15 recap by Latino Traffic Report: http://bit.ly/1ECDKgK

More

3/28/2015 1:10:01 AM

#cas15 #videomarketing Measuring the Impact of Online Video on Brand Metrics – Think with Google http://t.co/qCAnyspNx5

3/27/2015 8:27:57 PM

@MotoManTV @ChiAutoShow @NYAutoShow Yes but only Apr 1 (Honda press event) then I'm off to Cali for #FF7 premier

3/27/2015 8:22:32 PM

@hondaprojason Great meeting you @ChiAutoShow . . . You @NYAutoShow ?

3/27/2015 6:10:52 PM

@ChiAutoShow You can’t expect a better service provider for REAL Followers 40% discount http://t.co/VqCWOVHnf8 http://t.co/yDrhtYkPZP

3/27/2015 4:00:49 PM

@ChiAutoShow @Ford socialism at its finest.

3/27/2015 3:27:10 PM

What do you think of @Ford's #tech announcement to help drivers avoid speeding tickets? http://t.co/ZWmaObSfyJ #IntelligentSpeedLimiter

3/27/2015 1:38:59 PM

RT @mdallavecchia: #Werbeausgaben für Mobile überholen Desktop | #cas15: Wichtig für unseren Tag mit @JoergEugster zu #onlinewerbung http:…

3/27/2015 1:11:12 PM

RT @RamTrucks: Introducing the Ram Laramie Limited. #CAS15 #GutsGloryRam http://t.co/TSmaSlrxOU

3/27/2015 12:30:08 PM

#Werbeausgaben für Mobile überholen Desktop | #cas15: Wichtig für unseren Tag mit @JoergEugster zu #onlinewerbung http://t.co/S9rS1838Hw

3/27/2015 12:26:31 PM

RT @Toyota: #ToyotaFT1 was voted Best Concept Vehicle at the @ChiAutoShow. RT if you agree. #CAS15 http://t.co/5IlkZm9icE http://t.co/TlgqC