Chicago Auto Show App to Utilize Beacon Technology
For the third consecutive year, the Chicago Auto Show will provide an official app for fans and attendees. The app was developed by American Eagle, the same company that hosts ChicagoAutoShow.com, and new partner Mobile App Messaging.
This year, the app will take advantage of new beacon technology to better engage attendees and to provide show organizers and exhibitors detailed tracking information about show goers. The beacons will be installed on the show floor and interact both passively and actively with the app to provide the ultimate show experience.
“The addition of Kontakt Beacons at this year’s Chicago Auto Show are designed to be personal. They provide messaging to meet and greet attendees and offer information throughout the event, making this year’s show a more interactive consumer experience,“ said Mobile App Messaging President Dave Rozek.
Additional features of the app include show details, event schedule, show floor map, sponsor listing, show news and vehicle lineup by make and type. The app also interfaces nicely with all of the Chicago Auto Show social media channels including Facebook, Google+, Twitter, YouTube, Instagram, Vine and Pinterest.
The app provides access to the latest information from the Chicago Auto Show website including the news feed, blog, videos and live streams. Attendees who use the app will also receive push notifications designed to keep them abreast of late breaking events and appearances.
“The app is intended to provide attendees with a richer and more informational experience. In addition, the implementation of beacon technology will provide an unparalled show experience and provide our exhibitors with important tracking information,“ said Chicago Auto Show General Manager Dave Sloan.
The 2015 Chicago Auto Show app will be available starting mid-January for both Android and iOS devices. Each can be found in the official app stores
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