#CAS13 is Trending
As part of a greater social media campaign strategy to drive awareness and interest among various audiences, the Chicago Auto Show hosted a successful Twitter #CASChat with popular blogger Momma Cuisine (@MommaCuisine). According to Paper.li, a content curation website, the hashtag #CASChat made "Today's Top Tweets Report" - alongside Coca-Cola and its Super Bowl plans. Throughout the hour long Twitter chat, the #CASChat hashtag garnered nearly 1.4 impressions and a whole new batch of followers.
The additional #CASChat lineup included a "sneak peek" at the Chicago Auto Show with NBC5 Chicago (@nbcchicago) where followers received the latest show updates. A few participants won a VIP Chicago Auto Show experience which includes a night out at the Chicago Auto Show and then a shuttle bus ride to an auto-themed event at Reggie's Rock Club where fans will be treated to food and a live band.
The last #CASChat of the series leading up to the Chicago Auto Show includes an interview with Technori's CEO and Co-founder Seth Kravitz (@Technori and @SecondCityCEO) where fans will get a chance to discuss the latest innovations surrounding the auto industry on February 5 at 1 p.m. CST. Prizes for participants include exclusive tickets to attend the Technori Pitch Event during the Chicago Auto Show Social Media Preview on February 8.
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