CAS Announces PR Newswire as Official News Service Provider
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CAS ANNOUNCES PR NEWSWIRE AS OFFICIAL NEWS SERVICE PROVIDER
CHICAGO (Jan. 14, 2016) – The Chicago Automobile Trade Association, producer of the Chicago Auto Show, is proud to announce PR Newswire as the official news provider for the 2016 show. With this designation, PR Newswire will help Chicago Auto Show organizers reach media and consumers by disseminating the latest news releases, videos and infographics issued by the show, while expanding social media reach. Additionally, PR Newswire will continue to offer distribution services and multimedia production to the show's exhibitors and sponsors.
"PR Newswire and the Chicago Auto Show have a long history of working together to serve the automotive marketplace," said Ken Wincko, senior vice president of marketing at PR Newswire. "This is one of the most exciting events of the year and is certain to be a showcase for all of the innovation occurring in the industry. We are honored to be serving as the official news provider for the show."
"From the latest vehicle debuts, buzz-worthy technological and safety advancements to what's trending from the nation's largest auto show, we need to communicate to media and consumers in an effective, streamlined manner, and our partnership with PR Newswire helps us achieve just that," said Colin Wickstrom, 2016 Chicago Auto Show chairman. "There's so much to see and do at the Chicago Auto Show and we want to get that story out as wide and far as possible."
The show's 2016 media preview will be Feb. 11 through Feb. 12, and the show's black-tie benevolent event, First Look for Charity, will be Feb. 12, 7 - 11 p.m. Please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow for more information.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
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