News & Events

Camp Jeep® Returns to Chicago Auto Show

Jeep® is bringing Camp Jeep, a unique driving experience, to consumers attending the 2010 Chicago Auto Show, Feb. 12-21 at McCormick Place.

Camp Jeep is the ultimate indoor off-road driving test. The 25,000-square foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving the show floor.

“We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4x4 capability. Attendees will enjoy the Jeep experience first-hand on the show floor beginning this weekend.”

The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a first-hand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension.

Product specialists will chauffeur participants in Jeep Wrangler Unlimited, Grand Cherokee and Liberty models over a variety of surfaces, as well as an 18-foot mobile mountain and a 12 x 15-foot section of terrain simulating fallen logs measuring 18 inches in diameter. Attendees will also experience the adrenaline rush of looking nearly straight up or straight down as they navigate a 45-degree wedge to demonstrate the vehicle’s body articulation. Each ride is about five minutes long.

The Chicago Auto Show will be open Feb. 12-20 from 10 a.m. to 10 p.m., and Feb. 21 from 10 a.m. to 8 p.m.

The Jeep brand first introduced this innovative driving experience at the New York Auto Show in 2004. It has since appeared at numerous auto shows – including Chicago – throughout the country. Since its inception, more than a half million people have participated in a Camp Jeep test drive.
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