Multimedia

Chicago Auto Show Blog

Buick's Marketing Manager Delivers Manufacturer Updates During Midwest Automotive Media Association

Posted by: Jennifer Morand

Buick's Marketing Manager Delivers Manufacturer Updates During Midwest Automotive Media Buick Blog PostAssociation Luncheon

Yesterday, members of the Midwest Automotive Media Association (MAMA) got a brand status update from Buick during the association's monthly luncheon and meeting. Buick's Marketing Manager, Jennifer Nardicchio, led the presentation and highlighted various design qualities and safety features that Buick is using to attract new customers and appeal to a younger demographic.

Last month, Buick experienced its highest sales month in six years. Compared with 2011, retail sales for June increased by 18 percent, while total sales were up 27 percent. The introduction of the hot-selling Verano has no doubt contributed to Buick's sales success. Additionally, all Buick models are IIHS top safety picks for 2012, further contributing to the growth.

When Buick started development for the Verano, implementing a safety strategy was top of mind. The Verano has 10 standard air bags and the security of OnStar, a combination that has yet to be duplicated by any competitor. In the event of a rollover crash, sensors in the vehicle deploy standard head curtain air bags prior to impact and leave them inflated for an extended period.

Additional safety features include:

  • Advanced body structure comprised of more than 60 percent high-strength steel that provides a "safety cage" around passengers
  • Standard four-wheel disc brakes with ABS
  • Panic brake override
  • StabiliTrak electronic stability control
  • Collapsible pedal system that reduces risk of leg injury


The same safety strategy for the Verano is applied to the Regal with an advanced, high-strength body structure and collapsible pedals.

What's next for Buick? Buick's safety commitment story continues in 2013 with the new Enclave and Encore. The 2013 Enclave will be equipped with the industry's first front and center air bag standard which will deploy from the inboard side of the driver's seat and positions itself between the driver and front passenger during a crash. The 2013 Encore will continue to offer smart safety features and a body structure consisting of 60 percent high-strength steel.

For more details on Buick cars and crossovers, visit their website, follow them on Twitter or become a fan on Facebook.

Buick VeranoBuick Encore

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

More

6/25/2016 10:12:03 AM

Want to help support local troops and their families? Chicagoland’s car dealers are firing up the grill on Saturday, July 16 to host USO BBQ for the Troops fundraisers. Find a BBQ Near you: www.DriveChicago.com. #BBQ4Troops

6/24/2016 3:35:13 PM

A day at the park...Honda Ridgeline style. #UltimateTailgate

6/24/2016 11:31:25 AM

I think we can all agree that The Chicago Auto Show is the best in the nation! Let's show our support by voting

6/24/2016 11:31:04 AM

#FanFriday! Great photo via @chicagoland_cruisers

6/22/2016 11:13:18 AM

SAVE THE DATE: Saturday, July 16. Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details and learn how you can help. #BBQ4Troops

6/21/2016 2:48:00 PM

The 2017 Hyundai Santa Fe Sport, that debuted at the 2016 Chicago Auto Show, gets a "totally tubular" review

6/21/2016 11:09:03 AM

#TakeMeBackTuesday! The Chevrolet Camaro 1967 was revealed at the 59th Chicago Auto Show

6/21/2016 9:12:47 AM

Acura's NSX concept more advanced than a Tesla? - via Mashable

6/20/2016 1:15:11 PM

The Chicago Auto Show Changed their cover photo.

6/20/2016 12:17:58 PM

Vote for The Chicago Auto Show

More

6/25/2016 8:00:48 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

6/25/2016 11:58:01 AM

Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSzO49Re

6/24/2016 7:54:12 PM

The Frank's Bar In Lincoln Park Daily is out! https://t.co/thljLJrEDp Stories via @MightyVine @ChiAutoShow @RLCarriers #chicago

6/24/2016 3:36:17 PM

A day at the park... @Honda Ridgeline style. https://t.co/iP0Z2gNT1Z #UltimateTailgate #HappyFriday

6/24/2016 11:34:11 AM

#FanFriday! Thx to @chicagoland_cruisers for this great photo. https://t.co/p51ccfkw9W

6/23/2016 6:25:53 PM

RT @tweetAprilRose: Promise I'll be good if I get one of these! The new Ford GT ?? 600hp @ChiAutoShow @979TheLoop https://t.co/iRdNSmv9Ey

6/22/2016 1:48:00 PM

Save the Date: 7/16. Help us support local #troops at @USO_of_Illinois #BBQ4Troops events! Visit https://t.co/I8YFZZ217r.

6/21/2016 6:35:13 PM

It's not too soon to start planning for next year's @ChiAutoShow! Check out these reasons to attend: https://t.co/xOikaepF2Y #auto #CAS17

6/21/2016 2:21:10 PM

RT @craftymomof3: Thanks for the recent follow @ChiAutoShow @Authoramp @PinzonRobert Happy to connect :) have a great Tuesday. >> https://t