Chicago Auto Show Blog

Buick's Marketing Manager Delivers Manufacturer Updates During Midwest Automotive Media Association

Posted by: Jennifer Morand

Buick's Marketing Manager Delivers Manufacturer Updates During Midwest Automotive Media Buick Blog PostAssociation Luncheon

Yesterday, members of the Midwest Automotive Media Association (MAMA) got a brand status update from Buick during the association's monthly luncheon and meeting. Buick's Marketing Manager, Jennifer Nardicchio, led the presentation and highlighted various design qualities and safety features that Buick is using to attract new customers and appeal to a younger demographic.

Last month, Buick experienced its highest sales month in six years. Compared with 2011, retail sales for June increased by 18 percent, while total sales were up 27 percent. The introduction of the hot-selling Verano has no doubt contributed to Buick's sales success. Additionally, all Buick models are IIHS top safety picks for 2012, further contributing to the growth.

When Buick started development for the Verano, implementing a safety strategy was top of mind. The Verano has 10 standard air bags and the security of OnStar, a combination that has yet to be duplicated by any competitor. In the event of a rollover crash, sensors in the vehicle deploy standard head curtain air bags prior to impact and leave them inflated for an extended period.

Additional safety features include:

  • Advanced body structure comprised of more than 60 percent high-strength steel that provides a "safety cage" around passengers
  • Standard four-wheel disc brakes with ABS
  • Panic brake override
  • StabiliTrak electronic stability control
  • Collapsible pedal system that reduces risk of leg injury

The same safety strategy for the Verano is applied to the Regal with an advanced, high-strength body structure and collapsible pedals.

What's next for Buick? Buick's safety commitment story continues in 2013 with the new Enclave and Encore. The 2013 Enclave will be equipped with the industry's first front and center air bag standard which will deploy from the inboard side of the driver's seat and positions itself between the driver and front passenger during a crash. The 2013 Encore will continue to offer smart safety features and a body structure consisting of 60 percent high-strength steel.

For more details on Buick cars and crossovers, visit their website, follow them on Twitter or become a fan on Facebook.

Buick VeranoBuick Encore

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow


11/26/2015 3:52:09 PM

@ChiAutoShow same here thanks

11/26/2015 3:21:58 PM

The Daily Hoon Twitter Recap is out! Stories via @ChiAutoShow @PrancingHorse27 @autosportnewsf1

11/26/2015 12:02:01 PM

We're encouraging teens to submit PSA ideas for distracted driving dangers; they could win $2K: #DriveSafeChicago

11/26/2015 9:43:27 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:58:55 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:33:02 AM

Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving

11/25/2015 5:53:54 PM

@nicolmaciata @ChiAutoShow ?? please? ??

11/25/2015 5:09:08 PM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

11/25/2015 4:53:19 PM

@ChiAutoShow @Cameron5770 #CAS16

11/25/2015 3:24:27 PM

@ChiAutoShow #CAS16 #TagAFriend @sydneysheely the time has come ??