|May 31, 2012
||Posted By: Mark Bilek
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Acura is taking a different approach with the launch of its entry-level luxury sedan that was first seen at the 2012 Chicago Auto Show. The compact ILX is aimed squarely at Gen Y buyers and has a manufacturer's suggested retail price starting at $25,900.
That price includes a 150-horsepower 2.0-liter inline four-cylinder engine paired with a five-speed automatic transmission. For those seeking a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine offering 201 horsepower and a close-ratio six-speed manual transmission. The ILX Hybrid (starting at $28,900) makes use of a 1.5-liter four-cylinder engine and an electric motor. Paired with a continuously variable transmission, the ILX Hybrid has an EPA estimated city/highway fuel economy rating of 39/38 mpg.
Standard equipment includes a power moon roof, Bluetooth cell-phone connection, standard keyless access system with smart entry and pushbutton start, Pandora internet radio interface and SMS text message function. A Premium Package (available as a $3,300 option) features leather seating surfaces, heated front seats, a power driver's seat, an upgraded 360-watt stereo system with XM radio, HID headlights, foglights, 17-inch aluminum wheels, a multi-view rearview camera and an active sound cancellation system to make for a quieter cabin.
A unique advertising campaign will introduce ILX to buyers. It features notable tunes from The Ting Tings and Nick Waterhouse in two TV and in-theater ads, "Airport" and "Office" The tagline will be, "Introducing the new Acura ILX. Move up without settling down."
Watch the ads below.