|Sep 22, 2011
||Posted By: Mark Bilek
Back to Blog
Last week, Dodge placed three Journeys in remote locations across the United States, offering up the tagline, "You find it you own it." The innovative marketing campaign gave away the Journeys to the first people to find them. This week, Nissan's getting into the giveaway game by letting Facebook fans design their own road trips.
Called My Versa Road Trip, the campaign lets users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.
Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.
So why not take Nissan up on their offer and plan your own ultimate road trip, visit MyVersaRoadTrip.com to enter.