|Feb 10, 2011
||Posted By: Stephanie Marx
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Yesterday was an extremely exciting morning as I attended the Midwest Automotive Media Association (MAMA) breakfast with speaker Jim Farley of Ford Motor Co. During breakfast Farley recognized Chicago as the "Home of the Ford Explorer.The assembly plant on the South Side of Chicago has brought over 1,200 new jobs to the Windy City.
As an advertising major, it was also awesome to hear how social media, specifically Facebook, has impacted the brand’s methodology. Ford has taken the time to recognize how their consumers feel and have over 139,000 new fans as proof of their program's reach.Farley shared that through this online interaction the car giant has learned that their fans believe Ford needs to be on Twitter, to stay family oriented and shouldn’t worry about being fancy in their advertising.
During the breakfast, it was also fun to learn that Ford has developed an entirely new campaign, "Focus Rally America." This show will be representing a 6-team competition that will take them all over the world.Through the use of Ford Focus technology, the teams will accomplish their assigned goals with the help of their social media friends and followers. I think this sounds awesome and is going to be a sweet representation for reality TV. I love that it will actually be an engaging show to watch with real people, who look like they could be your next door neighbor, and are completely excited about the race.And, it sounds perfect for social media. I would love to watch it on Hulu and to follow the teams through the use of this new technology in the Ford Focus.