Chevrolet Offers a Little Spark
Posted by: Jessica Coulter
When envisioning a sixteen-year-old girl's dream car, you may think of a car that is small, cute, and a fun color-very much like the 2013 Chevrolet Spark, scheduled to hit showroom floors this summer. You will be able to get the Spark in eight unique colors, including shades called jalapeño, lemonade, techno pink, and denim. The mini car fits a young girl's personality perfectly. But what about the male consumers? When looking at the Spark, you can't exactly picture a guy sitting behind the wheel. So how does Chevrolet plan to promote the Spark to the men in the market for a new ride?