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2013 Media Preview
Feb 7th - 8th
2013 First Look For Charity
Feb 9th - 18th
“Everyone is a car person – some – just don’t know it yet.” This slogan is part of Dodge’s new marketing campaign aiming to encourage people to unleash their inner car enthusiast. As a person who knew virtually nothing about cars before coming to the Auto Show, I can say from experience that their strategy is working.