2013 Chicago Auto Show Blog

10 Feb 2011

Never Neutral

Posted by: Sarah Garfinkel (1:33 PM)

“Everyone is a car person – some – just don’t know it yet.” This slogan is part of Dodge’s new marketing campaign aiming to encourage people to unleash their inner car enthusiast. As a person who knew virtually nothing about cars before coming to the Auto Show, I can say from experience that their strategy is working.

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