Kia shakes up the Auto Show with a little Barbecue and Blues
Posted by: Rachel Anderson
Love the Chicago Blues? Kia Motors America helped auto enthusiasts get in true Chicago spirit by opening their press conference with the Club Kia blues band. As the band performed, onlookers watched in awe as they anxiously waited the unveiling of the vehicles draped in white cloth at the front of the stage. Once the band concluded, Vice President of Sales for Kia Motors of North America, Tom Loveless, ensured that Kia's goal for their customers to "save more, worry less" would still be the driving force during the tough economic times. Kia's overall theme is represented in the Drive Defects to Zero concept addressing perceived quality through design and engineering. This concept has been part of the company's internal mission and has now been shared with the public.