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Back By Popular Demand: Safety Scholars Video Contest For Teens

What do robots with road rage and text-messaging nutcracker dolls have in common? They were the stars of the teen-created winning videos of the 2007 Safety Scholars Video Contest sponsored by Bridgestone Firestone North American Tire, LLC.

The company is again turning to America’s teens for solutions presented in a creative format to help make roads safer for everyone. Bridgestone Firestone today launched the 2008 Safety Scholars Video Contest, which now includes a chance for young filmmakers to have their auto safety videos broadcast as a public service commercial. The contest will award three $5,000 college scholarships for the most compelling and effective videos that drive home life-saving messages on auto and tire safety. The top 10 filmmakers will also receive a new set of Bridgestone tires.

“Because car crashes claim the lives of more 16- to 21-year-olds than any other cause, we feel safety education is a priority,” said Christine Karbowiak, Vice President of Public Affairs, Bridgestone Americas Holding, Inc. “After challenging young people last year to create their own videos about auto and tire safety, we were blown away by the talent, skill and passion of our nation’s youth. We are proud to continue Safety Scholars as a contest for teens created by teens.”

2007 Safety Scholars Video Contest facts:

  • 1.3 million hits on contest site,
  • 24,000 viewings on, one of the “Top 50 Views” in its category
  • 8,000 online votes at
  • Nearly 300 videos entered

In addition to scholarships, the top four 2007 winners today showcased their videos at the Chicago Auto Show ( to an enthusiastic crowd of top automotive journalists.

2008 Safety Scholars Video Contest:
The top 10 videos will appear on and, in addition to and on July 7. Viewers will then select the winners through online voting at

The Rules: 

  • Safety videos must be 25 or 55 seconds in length.
  • The first 300 video entries will be accepted May 27 – June 24 at
  • A panel of judges will choose the top 10 videos based on the following criteria: how well the video compels viewers to be more safety-conscious, including topics such as seat belt usage, tire safety and avoiding in-vehicle distractions; and how well the video effectively and creatively communicates its message.

The Results:
Grand prize-winning videos will be announced on Aug. 8 at In order to make videos easily accessible to young drivers across the country, the winning entries will be posted on, and other websites.

Bridgestone Firestone has invested in a myriad of innovative driving and tire safety education initiatives specifically targeted at young drivers. The Bridgestone brand serves as presenting national sponsor for Driver’s Edge, a hands-on safe driving course that’s offered free of charge to teens in selected cities across the U.S. The company has also aired a series of tire safety public service announcements featuring Mario Andretti, legendary racer and Firestone spokesman. Andretti, who has also toured the country talking to students about auto and tire safety urging students to learn their M.A.R.I.O’s (Mario Andretti’s Real Information on Safety), and the company has distributed more than 30,000 M.A.R.I.O’s safety booklets to teens across the country. In 2006, Bridgestone Firestone created the very successful Safety Scholars essay contest which generated the idea for the 2007 video contest as well as other safety education ideas the company is implementing. More than 22,000 students entered the 2006 contest which awarded $2,500 college scholarships to the three grand prize winners.

The Safety Scholars Video Contest is offered by Bridgestone Firestone North American Tire, LLC to promote driver safety and education among America’s youth. Participants must be 16- to 21-years-old, and a legal resident of the 50 U.S. states or District of Columbia. Contestants must also posses a valid driver’s license and be currently enrolled as a full-time student at an accredited secondary, college level or trade school. Official Rules with complete entry, eligibility and prize details will be available on

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