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Chicago Auto Show Blog

Automakers Are Getting Social

Posted by: Erin Adler

At a press conference for Suzuki I learned Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama combined. Carmakers know that they need to be more involved in social media to connect with customers and solve problems quickly. Most are establishing Twitter, Facebook, and YouTube pages, but Suzuki is trying to approach social media differently.

Instead of just jumping in Suzuki is approaching social media by first listening and finding where their active consumers gather on social media. Currently they are reaching out to the surfing community and sponsored a movie called Ultimate Wave Tahiti 3D. The trailer is currently on the Suzuki's Facebook page and the movie will open on February 26, 2010 at the Museum of Science and Industry Omnimax Theater.

It is great to see a company think carefully before joining social media channels. I don't mind when companies decide to plug products or their brand on social media as long as it is valuable and not only about them. Hopefully other companies will follow this model of listening and evaluating and reach out to customers more effectively.

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