NHTSA Releases New Campaign During National Distracted Driving Awareness Month
To kick off National Distracted Driving Awareness Month the National Highway Traffic Safety Administration (NHTSA) has come out with new ads, and the slogan “U Drive, U Text. U Pay.”
The ads draw viewers in with a realistic scene of a teens laughing in the car together, and then the driver receives a text, and looks at her phone which causes her to blow past a stop sign. A truck then hits the car, and viewers are able to see what could happen if they choose to text and drive.
According to the NHTSA 71% of teens and young people say they have composed/sent SMS messages while driving, and 78% of teens and young adults say they have read an SMS message while driving.
Additionally the National Transportation Safety Board (NTSB) has started Distraction.gov which is a website about texting and driving. The website includes a pledge people can download which promises to protect lives by never texting or talking on the phone while driving, to be a good passenger and speak out if the driver is distracted, and to encourage friends and family to drive phone-free.
Sadly, around 3,328 people were killed in “distraction-affected” crashes in the United States in 2012. Watch the NHTSA’s distracted driving campaign here:
What do you think about the ad? Will you take the distracted driving pledge? Comment or Tweet below @ChiAutoShow
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