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NHTSA Releases New Campaign During National Distracted Driving Awareness Month

Posted by: Julie Piatek

To kick off National Distracted Driving Awareness Month the National Highway Traffic Safety Administration (NHTSA) has come out with new ads, and the slogan “U Drive, U Text. U Pay.”

The ads draw viewers in with a realistic scene of a teens laughing in the car together, and then the driver receives a text, and looks at her phone which causes her to blow past a stop sign.  A truck then hits the car, and viewers are able to see what could happen if they choose to text and drive.  

According to the NHTSA 71% of teens and young people say they have composed/sent SMS messages while driving, and 78% of teens and young adults say they have read an SMS message while driving.

Additionally the National Transportation Safety Board (NTSB) has started Distraction.gov which is a website about texting and driving.  The website includes a pledge people can download which promises to protect lives by never texting or talking on the phone while driving, to be a good passenger and speak out if the driver is distracted, and to encourage friends and family to drive phone-free. 

Sadly, around 3,328 people were killed in “distraction-affected” crashes in the United States in 2012.  Watch the NHTSA’s distracted driving campaign here:

http://www.autoblog.com/2014/04/08/nhtsa-first-distracted-driving-campaign-violent-video/

What do you think about the ad? Will you take the distracted driving pledge? Comment or Tweet below @ChiAutoShow

 

distracted-driving

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