Multimedia

General Motors VP of Global Engineering Addresses MAMA Members

Posted by: Julie Piatek

General Motors’ Vice President of Global Engineering, John Calabrese, was the guest speaker during this month’s Midwest Automotive Media Association (MAMA) meeting and members benefited from learning a few of GM’s strategies for building a global vehicle portfolio.

Everything begins and ends with great products.

Calabrese made clear that GM’s No. 1 goal is to deliver on quality products and discussed how the company’s brightest moments are yet to come. General Motors recognizes a huge opportunity in creating the future and puts a strong emphasis on producing the world’s best components, subsystems and integration to create the best vehicle segments.

The Customer is the Compass

Calabrese expanded on the company motto “The Customer is the Compass” by explaining GM measures success based on the customer experience. “We win when the customers tell us that we won,” Calabrese specifically stated. Another main focus for GM is to obtain repeat business, which is the outcome of customer satisfaction. Responsiveness is also critical, and GM values its great communication system that’s implemented throughout the entire company – from corporate executives down to the dealer level.

GM’s Commitment to Innovation

Calabrese believes GM’s commitment to innovation is what sets the company apart from the rest of the competition. Innovation drives the business and General Motors’ job is to sense and create the future by predicting potential problems and correcting them before they even arise. GM proudly touts the following 2012 Intellectual Property Achievement Awards: 

* 433 unique patents granted to 428 employees

* 69 tool method secret inventions to 127 employees

* 104 publications to 188 employees

Calabrese also noted that welding will be a competitive advantage for the company moving forward. The future makeup of GM’s vehicles will be smaller on the outside with a larger interior and, overall, lighter in weight.

Education Outreach Programs

Additionally, GM strives to be a thought leader in the innovation category via education outreach programs. Calabrese is an advocate for GM’s Science, Technology, Engineering, and Math (STEM) education outreach program, and believes that it’s critical to build on the students’ foundation of education to ignite interest in the brand. Almost 80 percent of future jobs will incorporate some component of the STEM education program. Being an advocate for future engineers is not only important to GM, but also to the automotive industry and the entire global business platform. 

Following the presentation, test drives of the newest GM North American launch vehicles, that exemplified core engineering, were available to MAMA members. The vehicle lineup included the 2014 Chevrolet Corvette Stingray, 2014 Chevrolet Spark EV and 2014 Chevrolet Cruze Diesel, among others.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

More

5/23/2015 10:05:00 AM

Did you know? The state of Illinois changed the way vehicle leases are taxed, allowing you to get more car for less money! Get all the details in 60 seconds here: http://bit.ly/1FF5nw5

5/22/2015 12:41:00 PM

It's the perfect weekend to check out community car shows and cruise nights! DriveChicago has the local lineup here: http://www.drivechicago.com/carshows

5/22/2015 10:44:05 AM

Racing's Greatest Weekend On Deck!

5/21/2015 3:07:11 PM

Today started the mass production of the all-new, redesigned 2016 Honda Pilot, that debuted just a few months ago at the 2015 Chicago Auto Show. The Pilot is scheduled to arrive at dealerships next month! #ThrowbackThursday #tbt

5/21/2015 11:11:33 AM

UPDATE: We've added an updated recalled model list (in the Takata recalls) to yesterday's blog post. Click here to see if your vehicle is listed & share with those you think may be affected: http://bit.ly/1R40z5B

5/20/2015 1:35:36 PM

We've compiled the facts on what you need to know about the Takata airbag recall and if or how you may be affected: http://bit.ly/1R40z5B

5/19/2015 2:43:46 PM

The USO of Illinois and Real Urban Barbecue helped prep Chicago Automobile Trade Association dealers on event and BBQ tips today! Save the Date for the 2015 USO Barbecue for the Troops events at local dealerships: Saturday, July 18. More info to come. #BBQ4Troops

5/19/2015 1:40:09 PM

Make it happen for Fuel Book - a device which turns any Car into a Smart Car for $69. Check it out at igg.me/at/fuelbook

5/18/2015 5:26:48 PM

Vice President Joe Biden says Corvettes are better than Porsches...what's your vote? http://politi.co/1AfHvwH

5/15/2015 4:08:18 PM

Dodge introduced the 2016 #Viper ACR - a street-legal racecar - to the Midwest Automotive Media Association this week. Make sure the sound is up when you listen to this engine! http://bit.ly/1bV9TZC

More

5/24/2015 2:15:11 AM

RT @MazdaUSA: Can't wait to customize the 2016 #MX5 #Miata? Check out our #CAS15 design concept! #LongLiveTheRoadster http://t.co/nygE3vk3Xd

5/24/2015 12:40:55 AM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS http://t.co/xe0dpl4nQe

5/23/2015 9:49:28 PM

RT @longotoyota: #ToyotaFT1 was voted Best Concept Vehicle at the @ChiAutoShow. RT if you agree. http://t.co/fxojB7FP4r

5/23/2015 9:46:36 PM

RT @longotoyota: #ToyotaFT1 was voted Best Concept Vehicle at the @ChiAutoShow. RT if you agree. http://t.co/fxojB7FP4r

5/23/2015 11:24:11 AM

Daily Motoring News is out! http://t.co/k091cYpRdn Stories via @ChiAutoShow

5/22/2015 10:48:48 AM

Racing's Greatest Weekend! http://t.co/jMrmCGqjtK Don't miss a moment of the racing action this weekend! Tweet us your picks.

5/22/2015 10:41:17 AM

#ToyotaFT1 was voted Best Concept Vehicle at the @ChiAutoShow. RT if you agree. http://t.co/fxojB7FP4r

5/22/2015 10:39:28 AM

The Dealer Direct Parts Weekly is out! http://t.co/0oLaLHzJ1k Stories via @ChiAutoShow @oreillyauto @Import_Car

5/22/2015 12:34:47 AM

RT @jaimefennema: Few more pics from the @ChiAutoShow First Look event last night http://t.co/9nBzSSCM0C

5/21/2015 9:50:05 PM

@Toyota @ChiAutoShow Please tell me I will get to drive one of these one day! ?????? #LetsGoPlaces