Multimedia

5 Olympic Rings and 5 Star Cars

Posted by: Emily Streeter

What do BMW and the Olympics have in common? Bobsleds, of course!

BMW is a sponsor at the 2014 Winter Games in Sochi, Russia. The automotive company formed a new partnership with the U.S. Olympic Bobsled team in order to create the fastest sled out there. BMW felt that they could really have an impact on the safety and performance of the sled.

Michael Scully, creative director at BMW Group's DesignWorksUSA in California, took the lead in the design of the new bobsled. “This has to be a tool for our athletes, there is a deeper level of meaning of partnership between the brand and team,” Scully says in a short film clip displayed by BMW.

The sled is the perfect mix of efficiency, precision, speed and acceleration. “The U.S. team is really excited to try it out,” says a source in the film. Be sure to swing by the BMW exhibit at The Chicago Auto Show and to tune in on NBC to watch team USA compete for the gold!

bmw

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

More

7/28/2015 11:01:13 AM

Are you a #BBQ lover? Then you're in luck, because by entering our Ultimate Backyard Barbecue contest you could win the ultimate BBQ event for you and 50 of your friends! Enter here: http://bit.ly/1JwVE9P

7/28/2015 8:55:32 AM

There have been too many recent incidents involving journalists that have crashed cars. Kudos to the Midwest Automotive Media Association and Dodge for coordinating a Track Safety School for regional journalists. - via Chicago Tribune Cars

7/27/2015 3:21:02 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://bit.ly/1Lfc2eZ

7/27/2015 12:04:18 PM

#MotivationMonday - enough said. #ChicagoAutoShow #SuperCarGallery

7/27/2015 11:22:53 AM

We will be tuning in tomorrow! #MenWhoBlog "Car Guys" Twitter party, tomorrow night at 8 p.m. CST: http://bit.ly/1IC6ezb

7/26/2015 1:26:03 PM

This is the last week to head over to DriveChicago.com and share why you're passionate about supporting our troops! Remember, you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawks ambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 4:39:52 PM

Earlier this week, we had the chance to attend the Midwest Automotive Media Association Track School at Gingerman Raceway. What an experience! http://bit.ly/1CVAtPi #MAMATrackSchool

7/24/2015 12:48:01 PM

Only 1 week left to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about the troops in 15 seconds or less with #BBQ4Troops for your chance to win! Enter here and share with your friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 9:34:40 AM

How generous! http://aol.it/1Jj2KAm

7/23/2015 9:02:03 AM

#ThrowbackThursday! How many men can fit into this German-built BMW Isetta 600 minicar

More

7/28/2015 4:26:09 PM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/28/2015 10:41:00 AM

There's only a few days left! Share with us why you're passionate about supporting the troops and you could win big! http://t.co/qtdqk2YUu4

7/27/2015 4:38:00 PM

@ChiAutoShow hey give me a call my nuber is 3321012

7/27/2015 3:12:00 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://t.co/8maNqFRrJ2

7/27/2015 2:14:00 PM

Love great #BBQ? Then you have to enter our Ultimate Backyard Barbecue contest to win a BBQ for you & 50 friends! http://t.co/qtdqk2YUu4

7/27/2015 1:09:55 PM

@ChiAutoShow loved it, awesome show http://t.co/o1xQryXqPN

7/27/2015 12:05:57 PM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 11:56:12 AM

@ChiAutoShow thanks for following @StarksAutoPlaza! :)

7/27/2015 11:28:03 AM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V