News & Events

Audi launches eco-friendly auto show initiative

Audi has extended its commitment to technological innovation and environmental stewardship by giving auto show attendees the ability to have electronic brochures of Audi’s 2011 lineup delivered instantly to their mobile phones as an alternative to printed copies.

Audi has dramatically increased its focus on environmental awareness as seen in its revolutionary TDI clean diesel product line and its e-tron electric supercar. The move to digital distribution is expected to reduce the amount of printed material handed out at shows by up to 90% by the end of the 2010-2011 season. It’s also expected to have a considerable impact on the printing, shipping and distribution costs associated with delivering brochures to millions of attendees over the course of the auto show season.

Digital Collateral is providing the technology platform, which enables visitors with smartphones to scan special, 2-dimensional "QR" barcodes that have been placed next to each model on the show floor. Scanning a code adds that model’s brochure to an online library that can be viewed right from a phone, or from any computer after the show. Visitors without smartphones can send free SMS text messages to populate their libraries- so anyone capable of sending a text can make use of the platform. The service is complimentary, requires no pre-registration, and visitors’ personal information is never revealed.

"Audi has always sought to deliver a superior experience through superior technology. Digital Collateral’s software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want," said Scott Keogh, Chief Marketing Officer, Audi of America. "We look forward to finding new ways to use the Digital Collateral platform as the season progresses."

"Digital Collateral is thrilled to partner with Audi for the 2010-2011 trade show season," said Jaxon Repp, CEO of the Denver-based startup. "Audi customers are accustomed to having the very best technology at hand when they drive, and Digital Collateral is dedicated to making the most of the technology they have in their hands when they’re at the show. Mobile marketing is only as impactful as the message you deliver, and the product brochures, videos, and websites we’ll be delivering on behalf of Audi truly set them apart from everyone else at the show."

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

6/23/2015 12:08:39 PM

Now this is one awesome looking #MazdaMX5 racecar, spotted at the The Chicago Auto Show!

6/23/2015 12:05:08 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:04:36 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:58:17 AM

Car show November 2015. Chicago, IL

6/22/2015 5:03:12 PM

SAVE THE DATE: Saturday, July 18! Chicagoland new-car dealers are on a summertime mission to help raise money for the USO of Illinois & our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/19/2015 4:41:55 PM

Father's Day gift alert! One of our official barbecue partners, Real Urban Barbecue, is hosting a grilling class series at their Highland Park location that will feature tips from renowned chefs. For more details, visit www.RealUrbanBBQ.com

More

6/30/2015 3:47:39 AM

RT @kensingtonband: Concert At Sea, this was so epic!! Loved it, lllllllloved it! #cas15 #concertatsea Pic by Bart van der Putten http://t.

6/29/2015 3:41:14 PM

RT @GiveMeAProject: @ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 1:20:25 PM

RT @ItsxRobin: Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 1:07:35 PM

Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 11:56:54 AM

"@ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Z3yzwKFGJu."

6/29/2015 11:34:32 AM

@honda's HQ in Torrance. #Honda #Civic #OneDirection https://t.co/rDMOeSsd4c

6/29/2015 10:47:35 AM

@ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 10:44:09 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.

6/29/2015 10:34:45 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.