News & Events

Audi launches eco-friendly auto show initiative

Audi has extended its commitment to technological innovation and environmental stewardship by giving auto show attendees the ability to have electronic brochures of Audi’s 2011 lineup delivered instantly to their mobile phones as an alternative to printed copies.

Audi has dramatically increased its focus on environmental awareness as seen in its revolutionary TDI clean diesel product line and its e-tron electric supercar. The move to digital distribution is expected to reduce the amount of printed material handed out at shows by up to 90% by the end of the 2010-2011 season. It’s also expected to have a considerable impact on the printing, shipping and distribution costs associated with delivering brochures to millions of attendees over the course of the auto show season.

Digital Collateral is providing the technology platform, which enables visitors with smartphones to scan special, 2-dimensional "QR" barcodes that have been placed next to each model on the show floor. Scanning a code adds that model’s brochure to an online library that can be viewed right from a phone, or from any computer after the show. Visitors without smartphones can send free SMS text messages to populate their libraries- so anyone capable of sending a text can make use of the platform. The service is complimentary, requires no pre-registration, and visitors’ personal information is never revealed.

"Audi has always sought to deliver a superior experience through superior technology. Digital Collateral’s software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want," said Scott Keogh, Chief Marketing Officer, Audi of America. "We look forward to finding new ways to use the Digital Collateral platform as the season progresses."

"Digital Collateral is thrilled to partner with Audi for the 2010-2011 trade show season," said Jaxon Repp, CEO of the Denver-based startup. "Audi customers are accustomed to having the very best technology at hand when they drive, and Digital Collateral is dedicated to making the most of the technology they have in their hands when they’re at the show. Mobile marketing is only as impactful as the message you deliver, and the product brochures, videos, and websites we’ll be delivering on behalf of Audi truly set them apart from everyone else at the show."

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

More

8/3/2015 10:56:03 AM

#MotivationMonday

8/1/2015 10:13:04 AM

Looking back on #CAS15, there were so many awesome interactive displays. What was your favorite

7/31/2015 9:09:04 AM

Today is the LAST DAY to head on over to DriveChicago.com and share why you're passionate about supporting our troops. You could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends, a visit from a Blackhawks ambassador, and a brand new grill from Big Green Egg. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/30/2015 4:44:35 PM

This is awesome. #Cars #Chicago

7/30/2015 1:07:04 PM

The Chicago Auto Show Changed their cover photo.

7/30/2015 9:05:05 AM

Tomorrow is the LAST DAY to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about supporting the troops in 15 seconds or less and you could win the ultimate #BBQ for you and 50 of your friends. Enter here: http://bit.ly/1JwVE9P

7/29/2015 11:02:06 AM

Check out this shot of the showroom floor from the 1903 Chicago Auto Show. Oh how times have changed

7/28/2015 5:17:19 PM

Remember the Hyundai Santa Cruz you saw at last year's show? Reports state this concept will be approved for production beginning this November: http://bit.ly/1OA00ye

7/28/2015 11:01:13 AM

Are you a #BBQ lover? Then you're in luck, because by entering our Ultimate Backyard Barbecue contest you could win the ultimate BBQ event for you and 50 of your friends! Enter here: http://bit.ly/1JwVE9P

7/28/2015 8:55:32 AM

There have been too many recent incidents involving journalists that have crashed cars. Kudos to the Midwest Automotive Media Association and Dodge for coordinating a Track Safety School for regional journalists. - via Chicago Tribune Cars

More

8/4/2015 12:53:54 AM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 10:23:20 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:58:58 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:56:44 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:55:00 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:14:49 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:13:07 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:11:40 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:10:12 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:02:43 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y