News & Events

Audi launches eco-friendly auto show initiative

Audi has extended its commitment to technological innovation and environmental stewardship by giving auto show attendees the ability to have electronic brochures of Audi’s 2011 lineup delivered instantly to their mobile phones as an alternative to printed copies.

Audi has dramatically increased its focus on environmental awareness as seen in its revolutionary TDI clean diesel product line and its e-tron electric supercar. The move to digital distribution is expected to reduce the amount of printed material handed out at shows by up to 90% by the end of the 2010-2011 season. It’s also expected to have a considerable impact on the printing, shipping and distribution costs associated with delivering brochures to millions of attendees over the course of the auto show season.

Digital Collateral is providing the technology platform, which enables visitors with smartphones to scan special, 2-dimensional "QR" barcodes that have been placed next to each model on the show floor. Scanning a code adds that model’s brochure to an online library that can be viewed right from a phone, or from any computer after the show. Visitors without smartphones can send free SMS text messages to populate their libraries- so anyone capable of sending a text can make use of the platform. The service is complimentary, requires no pre-registration, and visitors’ personal information is never revealed.

"Audi has always sought to deliver a superior experience through superior technology. Digital Collateral’s software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want," said Scott Keogh, Chief Marketing Officer, Audi of America. "We look forward to finding new ways to use the Digital Collateral platform as the season progresses."

"Digital Collateral is thrilled to partner with Audi for the 2010-2011 trade show season," said Jaxon Repp, CEO of the Denver-based startup. "Audi customers are accustomed to having the very best technology at hand when they drive, and Digital Collateral is dedicated to making the most of the technology they have in their hands when they’re at the show. Mobile marketing is only as impactful as the message you deliver, and the product brochures, videos, and websites we’ll be delivering on behalf of Audi truly set them apart from everyone else at the show."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

More

7/27/2016 10:03:03 AM

Our local troops give so much to our country, so now it’s our turn to give back to them. Please continue to participate in our change drive by stopping by your local dealer and dumping your spare change for the troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

7/27/2016 9:23:49 AM

The Chicago Auto Show Changed their cover photo.

7/26/2016 4:53:26 PM

#LaunchBlast ~ Transportation

7/26/2016 1:44:35 PM

You may be surprised to learn which safety features come standard in cars today

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

More

7/28/2016 12:46:22 AM

#WCW with Chrysler 200 Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/BUhwAwnd9O

7/28/2016 12:44:26 AM

#WCW with Chrysler 200 Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/1bn9OX0T3t

7/27/2016 7:35:48 PM

#WCW with Dodge Durango Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/lq7taz8u3f

7/27/2016 7:34:05 PM

#WCW with Dodge Durango Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/U3MEvCDO9N

7/27/2016 10:48:01 AM

#WackyWednesday! The Hyundai Elantra Coupe "Zombie Survival Machine" with a carbon fiber plow & 148 hp. https://t.co/boTx7bxPyn

7/27/2016 9:47:41 AM

RT @marksweettweet: Performing the needle through balloon trick at the #AutoShow. #Chevy #magic https://t.co/LrZziB6Pap

7/27/2016 12:11:59 AM

Can you say "coup," boys & girls? @Porsche expands @ChiAutoShow presence. Sits out @NAIASDetroit => https://t.co/JohOu1itmu

7/26/2016 11:55:53 PM

The latest Chevy Parts Daily! https://t.co/AqtuoidLot Thanks to @CLTMotorSpdwy @ChiAutoShow #letsboracing #nascar

7/26/2016 4:58:06 PM

#LaunchBlast Transportation.@ChiAutoShow shares great blog post on standard safety features. LT says YES for safety! https://t.co/e8xNt8VJHK

7/26/2016 2:14:34 PM

RT @ChiAutoShow: You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq