News & Events

Audi launches eco-friendly auto show initiative

Audi has extended its commitment to technological innovation and environmental stewardship by giving auto show attendees the ability to have electronic brochures of Audi’s 2011 lineup delivered instantly to their mobile phones as an alternative to printed copies.

Audi has dramatically increased its focus on environmental awareness as seen in its revolutionary TDI clean diesel product line and its e-tron electric supercar. The move to digital distribution is expected to reduce the amount of printed material handed out at shows by up to 90% by the end of the 2010-2011 season. It’s also expected to have a considerable impact on the printing, shipping and distribution costs associated with delivering brochures to millions of attendees over the course of the auto show season.

Digital Collateral is providing the technology platform, which enables visitors with smartphones to scan special, 2-dimensional "QR" barcodes that have been placed next to each model on the show floor. Scanning a code adds that model’s brochure to an online library that can be viewed right from a phone, or from any computer after the show. Visitors without smartphones can send free SMS text messages to populate their libraries- so anyone capable of sending a text can make use of the platform. The service is complimentary, requires no pre-registration, and visitors’ personal information is never revealed.

"Audi has always sought to deliver a superior experience through superior technology. Digital Collateral’s software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want," said Scott Keogh, Chief Marketing Officer, Audi of America. "We look forward to finding new ways to use the Digital Collateral platform as the season progresses."

"Digital Collateral is thrilled to partner with Audi for the 2010-2011 trade show season," said Jaxon Repp, CEO of the Denver-based startup. "Audi customers are accustomed to having the very best technology at hand when they drive, and Digital Collateral is dedicated to making the most of the technology they have in their hands when they’re at the show. Mobile marketing is only as impactful as the message you deliver, and the product brochures, videos, and websites we’ll be delivering on behalf of Audi truly set them apart from everyone else at the show."

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow


11/26/2015 3:52:09 PM

@ChiAutoShow same here thanks

11/26/2015 3:21:58 PM

The Daily Hoon Twitter Recap is out! Stories via @ChiAutoShow @PrancingHorse27 @autosportnewsf1

11/26/2015 12:02:01 PM

We're encouraging teens to submit PSA ideas for distracted driving dangers; they could win $2K: #DriveSafeChicago

11/26/2015 9:43:27 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:58:55 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:33:02 AM

Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving

11/25/2015 5:53:54 PM

@nicolmaciata @ChiAutoShow ?? please? ??

11/25/2015 5:09:08 PM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

11/25/2015 4:53:19 PM

@ChiAutoShow @Cameron5770 #CAS16

11/25/2015 3:24:27 PM

@ChiAutoShow #CAS16 #TagAFriend @sydneysheely the time has come ??