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At first glance: A look into the Chicago Auto Show

Posted by: Rachel Anderson

A buzz surrounds the 101st Chicago Auto Show as manufacturers continue to develop interactive sets to entice the public and dazzle the media. Thrilling images of cars and trucks can be seen from across the North Hall of McCormick Place. Car dealers are working hard to build sets that show-off their new models while gaining much needed attention for the manufacturer.
The Auto Show serves great importance for many reasons this year. With the current economic condition, it is not only critical for this year's show to attract attention from the public, but catching the eye of both new and traditional media is a main focus for this year's executives. I am a new-comer to the Chicago Auto Show and have actually never attended the event. At first glance, I was overwhelmed the amount of time and energy it takes to make the show a success. People are working day and night to make each set look spectacular on the McCormick exhibitor floor, while other staff organizes the media preview week. Everyone has a designated assignment in order to make the show a complete and utter success.
I have gotten a chance to experience a side of the Chicago Auto Show that not many people get to see. It is great to talk with car professionals and recognize how beneficial it is for them to market their newly modeled automobiles at the auto show. Each auto exhibit has something new to offer the public and come Friday, I for one am very excited to drive on Chrysler's "rugged" test track that has already been set up! The Bradley clan will continue to keep you posted on the exciting events that unravel as we intern at the Chicago Auto Show.

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