Multimedia

Chicago Auto Show Blog

About Me--The new CATA employee!

Posted by: Michelle Ferm

blog1Hi! My name is Michelle Ferm. I am the new Communications Specialist for the Chicago Automobile Trade Association and also for the 2012 Chicago Auto Show. I’ve been with the company for two weeks now. Previous to this, I was in school at DePaul University studying communications with an emphasis in Media Studies. During my senior year I interned at NBC as Lisa Parker’s personal intern. I would research story topics for her and her producer Robin Green, set up interviews, and write content for NBC’s website. I have had other internships as well but you can read more about those if you click on my bio.

My first two weeks have been an exciting experience. I had the opportunity to go to the Midwest Automotive Media Association (MAMA) dinner and rally last week where we were able to test drive the 2012 models. There was a great range of cars from Mercedes-Benz SLK to the Nissan LEAF to the Fiat 500 and many more.

The next day was also an exciting day because Auto Show General Manager and CATA President Dave Sloan, Dir of Special Events and Exhibitor Relations Sandi Potempa, and I went to the Hanley Dawson Cadillac Dealership in Schaumburg to present a donation from the Chicago Automobile Trade Association to Hanley Dawson IV’s foundation named THANC (Thyroid Head and Neck Cancer). After presenting the donations, we had the opportunity to check out the new Fisker Karma in person.

This week Paul Brian, the director of media relations, and I ventured to Woodfield Mall and participated in an iMovie workshop to freshen up our editing skills in iMovie. I think we both need to practice more with it, but it’ll come with more activity. Maybe some of you have some tips you’d like to share or suggestions for what you’d like to see on the video blog. After our workshop, Paul treated me to one of his (and the auto show staff’s) favorite Chinese restaurants named Mr. Wonton where I enjoyed sesame chicken and Paul had egg foo yung. 

Needless to say it has been a lot of different but fun experiences since I’ve been here and it has only been two weeks! I am so excited for the next five months here at the CATA. I must add, from the second I walked in door I was welcomed with open arms and already feel extremely close with everyone here (and I’m not just saying that because they can read this).

What I will be doing here for the next five months is working with social media. Please, check out our Facebook, Twitter, and YouTube pages for updates on the 2012 Chicago Auto Show. And give us your feedback on what you liked or disliked about the 2011 show, what you would like to see more of this year, and what you might mind not seeing.

I hope you stop by here often. Be more than a Facebook "friend," and become an advocate for the show. It’s great that we’ve got the nation’s biggest auto show right in our own back yard. There are a lot of surprises I can’t talk about yet, but the more I learn and the more I can say, the more fun we’ll have here. 

Talk with you soon!

Michelle

"Like" us here on Facebook: www.facebook.com/ChicagoAutoShow

Follow us on Twitter @ChiAutoShow

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

More

5/27/2016 3:04:41 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the 1954 show

5/27/2016 12:50:17 PM

Memorial Day...time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our freedoms, throw some encased meat onto the grill and prepare for the greatest racing weekend of the year

5/27/2016 11:01:49 AM

How cool is this photo by @jasonmpeterson? Feel free to save down as your desktop or phone screensaver! #Volvo #Chicago

5/26/2016 10:28:21 AM

We're out at the Midwest Automotive Media Association Spring Rally! From track time, to off-roading and testing out Family Vehicle of the Year contenders, there's much to see and do at Road America. Highlights will be posted soon to the blog - stay tuned

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

More

5/27/2016 3:21:02 PM

RT @ChiAutoShow: #FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 3:19:07 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 1:22:07 PM

Thanks for following @ChiAutoShow @FairwayFordSC @brandywineap Have a great #MemorialDayWeekend ! -- https://t.co/j6SsQTR7O2

5/27/2016 1:07:44 PM

RT @ChiAutoShow: #MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:54:38 PM

#MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:12:44 PM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 12:12:36 PM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:52:15 AM

RT @ChiAutoShow: Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co

5/27/2016 11:28:18 AM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 11:28:14 AM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL