Multimedia

Chicago Auto Show Blog

A risky time to buy? Hogwash!

Posted by: Mark Bilek

Thanks to its new incentive program, Hyundai hopes to give consumers the confidence to buy a new vehicle. Called Assurance, Hyundai is promising to take back vehicles from owners who lose their job.

That's right.

Hyundai's Assurance program aims to put buyers at ease.If you buy a new 2008 Hyundai and signup for the no-charge Assurance program, Hyundai allow you to return the vehicle if you find yourself out of work. In addition, Hyundai will absolve buyers of further financial obligations and promise not to "ding" their credit.

Of course there are restrictions. You have to be current with your payments and must file a claim--you can't just drop the vehicle off at the dealership. In addition, you could be on the hook for overuse or damage. So of course, you'll want to read the fine print here.

Kudos to Hyundai for thinking outside the box.

In fact, this isn't the first time the South Korean automaker went "above and beyond" to attract buyers. More than a decade ago, Hyundai started offering what it called "America's Best Warranty." This program topped any other warranty available at the time, including the warranty programs of luxury automakers, and helped comfort buyers who were wary of Hyundai's quality.

The warranty program worked, building both the brand and sales. It will be interesting to see if the Hyundai Assurance program has the same upshot.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

More

7/27/2016 10:03:03 AM

Our local troops give so much to our country, so now it’s our turn to give back to them. Please continue to participate in our change drive by stopping by your local dealer and dumping your spare change for the troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

7/27/2016 9:23:49 AM

The Chicago Auto Show Changed their cover photo.

7/26/2016 4:53:26 PM

#LaunchBlast ~ Transportation

7/26/2016 1:44:35 PM

You may be surprised to learn which safety features come standard in cars today

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

More

7/28/2016 12:46:22 AM

#WCW with Chrysler 200 Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/BUhwAwnd9O

7/28/2016 12:44:26 AM

#WCW with Chrysler 200 Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/1bn9OX0T3t

7/27/2016 7:35:48 PM

#WCW with Dodge Durango Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/lq7taz8u3f

7/27/2016 7:34:05 PM

#WCW with Dodge Durango Spokesmodel | @ChiAutoShow 2014, Chicago, IL @fiatchrysler_nahttps://t.co/U3MEvCDO9N

7/27/2016 10:48:01 AM

#WackyWednesday! The Hyundai Elantra Coupe "Zombie Survival Machine" with a carbon fiber plow & 148 hp. https://t.co/boTx7bxPyn

7/27/2016 9:47:41 AM

RT @marksweettweet: Performing the needle through balloon trick at the #AutoShow. #Chevy #magic https://t.co/LrZziB6Pap

7/27/2016 12:11:59 AM

Can you say "coup," boys & girls? @Porsche expands @ChiAutoShow presence. Sits out @NAIASDetroit => https://t.co/JohOu1itmu

7/26/2016 11:55:53 PM

The latest Chevy Parts Daily! https://t.co/AqtuoidLot Thanks to @CLTMotorSpdwy @ChiAutoShow #letsboracing #nascar

7/26/2016 4:58:06 PM

#LaunchBlast Transportation.@ChiAutoShow shares great blog post on standard safety features. LT says YES for safety! https://t.co/e8xNt8VJHK

7/26/2016 2:14:34 PM

RT @ChiAutoShow: You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq