Chicago Auto Show Brings on New Partners, Maintains Existing Relationships
Thursday, January 17, 2013
The Chicago Auto Show is proud to announce three new partners for the 2013, adding Fifth Third Bank, Cars.com and Turtle Wax. The new partnerships continue a trend of increased sponsorship for the show and provide increased interaction for attendees.
Fifth Third jumped onboard as a Grand Benefactor of First Look for Charity, distributor of weekday half-price discount coupons and created a fantastic display in the south hall featuring the #17 Fifth Third Bank Ford Fusion NASCAR racing car and on-site banking activation including ATMs.
"The Chicago Auto Show is an iconic institution that is well known and regarded throughout the world," said Robert A. Sullivan, president & CEO, Fifth Third Bank (Chicago). "We are delighted to join forces with this wonderful organization and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily."
Cars.com will be introducing a new marketing campaign, and a number of tools including an Auto Show App. The Cars.com Auto show app is a new way for show attendees to receive expert tips from the Cars.com editors. In addition Cars.com is presenting sponsor of the show's Social Media Preview (#SMP13).
Turtle Wax, the official "Car Appearance Care Company" of the 2013 Chicago Auto Show will announce Turtle Wax Rinse Free Wash & Wax, an innovation set to change the mindset of consumers as it introduces a new way to wash cars. Guests who visit the Turtle Wax exhibit in the south hall will experience the full Turtle Wax portfolio of products with indoor demonstrations.
"For over 70 years, Turtle Wax has developed car care product innovations that align with the changing times," said Tom Healy, chief operating officer at Turtle Wax, Inc. "We are thrilled to showcase our portfolio of products and announce our latest innovation, Turtle Wax Rinse Free Wash & Wax."
While Fifth Third Bank, Cars.com and Turtle Wax are new to the show this year, the Chicago Auto Show maintains relationships with existing sponsors - all of which bring a unique mix to the table and provide great value to the show.
State Farm - Chicago Auto Show fans can "get to a better state" by experiencing complimentary hot chocolate in the transportation lobby during select times throughout the show. Fans also can visit the all-new State Farm Garage in the South Hall to pick up a free messenger bag, test their driving skills on racing simulators and visit with State Farm representatives to learn more about automobile insurance offerings. Weekday discount tickets also are offered through local State Farm agents, while supplies last.
AutoTrader.com/Kelly Blue Book - Show attendees can stop by the AutoTrader.com/Kelley Blue Book exhibit where they bring fans "Your Auto Show New Car Advisors." The exhibit will feature interactive booth technologies to help attendees understand how they can help consumers in the car-buying process.
Comcast Business Class - Comcast brings back its extremely popular Comcast Super Car Garage, which more than doubles in size and number of vehicles from its debut in 2012. Located at the far end of the North Hall, this impressive gallery of exotic vehicles boasts offerings from exotic brands including Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, McLaren, Maserati and Rolls-Royce.
Continental Automotive - Continental returns as a sponsor of the Chicago Auto Show Media Center - home to the thousands of media who attend the show each year. "With 600 employees working in Deer Park, Chicago is our hometown auto show and we're proud to support such a great showcase of the best in automotive design and technology," said Kieran O'Sullivan, executive vice president of Continental's global Infotainment & Connectivity Business Unit.
Nissan - Nissan is set to sponsor the annual Chicago Auto Show Media Fly-in program again this year. Last year more than 80 "A" list journalists and bloggers participated in the program. This year, the program boasts more than 100 registered participants.
Chicago Tribune - Chicago Tribune returns as primary sponsor of Women's Day at the Chicago Auto Show. Held on Tuesday, Feb. 12, the Tribune will host a number of exciting events throughout the day for women to enjoy. The Tribune's south hall booth also will host an exciting contest and interactive exhibits.
NBC 5 Chicago/Telemundo - As a long-term media partner of the Chicago Auto Show, NBC 5 is set to host its annual, Emmy award-winning Chicago Auto Show TV Special, currently scheduled to air on the show's opening day, Saturday, Feb. 9 at 6 p.m CST. Show-goers can get up to speed on the latest auto show news by downloading the Chicago Auto Show mobile app and following the NBC 5 Chicago newsfeed.
Chicago Sun-Times - Make your own Chicago Sun-Times headlines at the 2013 Chicago Auto Show. Photo kiosks will feature you on the front page of the Chicago Sun-Times and allow you to send digital copies to yourself and friends. You can also register to win great prizes by entering special Chicago Sun-Times auto show contests.
Cook County - This year, Cook County will feature energy efficient vehicles on display via the Chicago Auto Show website as well as the mobile app, which is free to download and is available in the iTunes and Google Play stores.