News & Events

360° Revo and the Chicago Auto Show to Offer Interactive Tour

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association, announced plans today to launch a web-based, interactive tour of the 2012 Chicago Auto Show for car enthusiasts world wide to experience.

The CATA, producer of the Chicago Auto Show, and 360° Revo will collaborate for the first time to provide this innovative experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are to be featured at this year's show.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that's good for auto show attendees and exhibitors.

"The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan.  "It also brings the show into the homes of millions of online visitors."

The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them inside vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

"I am excited to be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin vehicles for a lot of dealers in the Chicagoland area, and to be able to shoot the auto show is a great experience for my team and me.  We shoot the dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing," said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show is scheduled to go live at on February 10, 2012.

Visit to see examples of the technology.

Back to News

Follow Us Socially Using #CAS15



Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...

Friday, September, 25, 2015

Jaguar expands lineup by getting smaller

Jaguar plans to pounce with the new XE -- an entry-level sedan aimed straight at the heart of the luxury market. ...

Thursday, September, 24, 2015 pulls into the “pits.”

Last weekend six fans snagged VIP access to the NASCAR Xfiniti race at Chicagoland Speedway ...

Friday, September, 18, 2015

A Day at the Track: Ford Shelby GT350/GT350R

I felt very fortunate to be invited by Ford Performance to experience the Shelby GT350 and GT350R – the most ...

Thursday, September, 17, 2015

Scion Hopes Weird is Right

Scion's "Weird, Right?" commercials, featuring the new iM and iA, are behind the brand's most ...

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015


The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...


10/13/2015 11:34:03 AM

The redesigned 2016 Volvo XC90, a crowd-favorite at the 2015 Chicago Auto Show, has been rated a Top Safety Pick Plus by the IIHS. The conquest is the newly-incorporated “city safety” auto brake technology. #safedriving #Volvo #IIHS

10/12/2015 2:20:25 PM

Midwest Automotive Media Association members go off the beaten track last week at the annual Fall Rally, thanks to Jeep! #MAMA15FR

10/9/2015 8:27:01 AM

Scion gets back to its roots with the introduction of the 2016 iA and the iM. Visit to test drive them

10/8/2015 5:03:57 PM

Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks

10/8/2015 9:55:04 AM

This Thursday we’re throwing it back to Subaru and their dog family campaign. Thumbs up if you like this commercial as much as we do! #tbt #doglover #Subaru

10/7/2015 2:47:54 PM

?????? ? Sexy Girls Free Watch ??

10/7/2015 12:38:42 PM

From racing on the track, off-roading through woods and taking a quick spin on the streets, we're lucky to experience the latest 2016 vehicles from automakers today at the MAMA Fall Rally. Stay tuned for a recap over the next few days! #MAMA15FR

10/7/2015 9:47:19 AM

It's a beautiful day for the Midwest Automotive Media Association 2015 Fall Rally! #MAMA15FR

10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”


10/13/2015 11:36:01 AM

Safety Success! The #CAS15 crowd-favorite 2016 Volvo XC90 has been rated a Top Safety Pick+ by the #IIHS. #Volvo

10/12/2015 6:34:58 PM

RT @Ford_Brad: #LiquidSilver or #LiquidBlue what's your favorite color on the new #FordGT? @ChiAutoShow #FordCAS #FordPerformance http://t.

10/12/2015 2:38:47 PM


10/12/2015 11:54:22 AM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

10/10/2015 11:02:36 PM

@ChiAutoShow hahah you have to watch this

10/10/2015 9:07:22 PM

Social Car Dealers Daily is out! Stories via @ChiAutoShow @TrueCar @MaseratiNews

10/10/2015 3:37:01 PM

MAMA members go off the beaten track this week at the Fall Rally. Read more at #MAMA15FR

10/9/2015 5:07:03 PM

@ChiAutoShow How r u? If u have a moment could you check out my latest ideas YouTube video thx

10/9/2015 2:37:36 PM

Plan a Family Day-cation at the Chicago Auto Show #CAS15

10/9/2015 1:51:45 PM

RT @ChiAutoShow: Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks