News & Events

360 REVO and the Chicago Auto Show Offer Interactive Tour

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2014 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year's show. Also, as an added bonus, 360° Revo will be spinning exteriors of certain vehicles with their patent-pending technology.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that benefits auto show attendees and exhibitors. "The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan. "It also brings the show into the homes of millions of online visitors."

The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them in and out of vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

"I am excited to once again be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin dozens of vehicles and took more than 12,000 photos this year, and to be able to shoot the auto show continues to be a great experience for my team and me.  We also spin dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing. " said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show went live at on February 13, 2014.

Visit to see examples of the technology.

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